Middle East

Coronavirus (COVID-19) has shaken up consumer goods and service industries in the Middle East, putting pressure on supply chains and depressing sales as lockdowns and job losses squeeze discretionary spending. Essential items such as packaged food,…

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…

The digital revolution has been rewiring retail for years, leading to new business models, commerce ecosystems and channels for reaching and engaging consumers. The COVID-19 pandemic accelerated this transition, as e-commerce became the default…

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

As consumers prepare fewer meals overall, while demanding more assistance for the ones they do, spending and brand equity will accrue to those companies providing fresh prepared meals on demand, from delivery aggregators to retailers, restaurant…

Food security has always been on the agenda of governments as a long-term goal, but recent challenges have escalated its priority even in countries that have been historically regarded as food secure. Private and government sectors have joined forces…

Interest in plant-based eating and alternative proteins in the Middle East and Africa had been steadily rising pre-pandemic and was further accelerated by consumers looking at healthier options. The Middle East and Africa has the lowest per capita…

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…

All of the players in baby food have increased prices during 2023, despite the price-sensitivity of consumers. Companies have increased prices due to high inflation, rising costs of shipping and raw materials. In addition, the decreasing value of the…

Baby formula saw volume sales fall in 2022 and the category has continued to struggle in 2023, mainly due to the ongoing change in Saudi culture. Years ago, Saudis used to have many children, with an average family having around five or six children.…

Inflationary pressures have been impacting baby food, a category that was already suffering from limited growth even prior to the pandemic. Although most families have now returned to the country, the socioeconomic revival in 2022 was met with rising…

Butter in Israel had a very high customs tax of 126-140%. This made importing butter unviable for players in the category, except for specific importers allowed to import small amount without the customs tax attached. In 2019, the country started to…

The butter market was significantly impacted by the war following the Russian invasion of Ukraine in 2022. The conflict led to a significant increase in prices due to the shortage of supplies and labour, and logistics challenges. All these factors…

Due to inflationary pressures arising from global supply chain issues, recent price increases in retail have impacted dairy categories, and butter and spreads is no exception. Moreover, due to rising health awareness, some consumers are also veering…

The government has removed customs taxes for certain imported cheeses, such as soft cheeses with a fat percentage over 5%. Previously, these cheeses were taxed at ILS8.04-13.21 per kg. The customs tax is mainly set to be removed in two stages. Half…