Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Processed meat, seafood and alternatives to meat is witnessing healthy growth in current value and retail volume terms in 2023, continuing the pattern seen in 2022. This positive performance is mainly due to life getting back to normal with consumers…
Like many markets, consumers in the United Arab Emirates are becoming increasingly concerned about their health and wellness. As a result, the demand for processed meat that is lower in fat, salt, and additives or organic options that are free from…
Retail demand for frozen processed vegetables continues to rise in 2023, driven by consumer perceptions that this format offers convenience and is an easy-to-prepare alternative to fresh vegetables. It takes less preparation time, since frozen…
Saudi Arabia mainly imports its potatoes from Belgium, the Netherlands, and Egypt. However, during the second half of 2022 there were difficulties in importing potatoes from these countries as they experienced poor harvests due to unfavourable…
Retail demand for breakfast cereals continues to grow in the United Arab Emirates. Since local consumers have resumed busy schedules, many of them find breakfast cereals a quick and convenient option. RTE cereals are easy to prepare, thereby saving…