Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
The population of the United Arab Emirates is extremely young, with the majority comprising millennials or young professionals in this expat-driven market. As a consequence, jeans remain a popular fashion choice, and are often worn casually or for…
Non-sheer options dominate demand for hosiery in the United Arab Emirates, and continues to record stable growth rates. Demand is being driven by changing fashion preferences, especially among younger consumers, who increasingly choose bare legs or…
In terms of retail volume sales in the United Arab Emirates, men's footwear traditionally holds larger share compared to the women's segment, primarily due to demographics. However, women's footwear is experiencing faster growth in both retail volume…
In the past, luxury brands often imported their marketing strategies directly from their European headquarters to the United Arab Emirates. However, the pandemic underscored the significance of localising marketing efforts, as the consumer base…
Apparel and footwear in the United Arab Emirates continues to record a strong performance in current value growth terms, building on the strong momentum it gained in 2022 when sales surged due to pent-up demand resulting from the pandemic. Amid…