Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
The tobacco market in Oman is still recovering after the introduction of a 100% excise tax in 2019. In this environment, consumer demand has shifted towards lower-priced cigarettes, while cigarettes volume sales continued to decline in 2022. The…
The Manama in Bahrain report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…
Sales continue to rise in all snacks categories as population growth and high income levels support rising demand. Consumers are looking to healthier options at a time of spreading knowledge about the dangers of highly processed foods and their role…
The health and wellness trend continued to exert a strong influence on the category in 2022, with protein/energy bars posting the fastest growth in volume terms. Local consumers are increasingly interested in increasing their protein intake, which is…
Sugar confectionery saw a return to positive volume growth in 2023, following a decline in the previous year. The latter was primarily due to was due falling sales of Strauss Group’s Must and Elite brands, following a salmonella scare in one its…