Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Heated tobacco products continue to boom in Saudi Arabia, gaining a lot of popularity – especially so among younger generations of consumers of the legal smoking age, who find such smoking methods fashionable and attractive. Indeed, many consumers…
Smoking tobacco, especially pipe tobacco, continues to dominate sales in the category, representing the water pipe tobacco (shisha), while cigars and cigarillos remain niche, with low popularity and a very select audience. Although cafés and…
British American Tobacco Plc (BAT) maintains its company lead (in both NBO and GBO terms) in cigarettes, while Marlboro Red from Philip Morris International Inc (PMI) is the top brand, with Marlboro variants pipping BAT’s Dunhill Carlton to the post.…
Although tobacco usage is declining globally, the United Arab Emirates maintains strong and rising consumer demand, and consistent growth was seen within the industry in 2022. After some turbulence in the growth rate due to COVID-19, most tobacco…
The product range available in open vaping systems in the United Arab Emirates has expanded, as Vaporesso entered the market in 2022. Vaporesso is a premium vape brand that is now present in 50 markets. It is from Shenzhen Smoore Technology Co Ltd,…