Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends.
Rising urbanisation and the increased stability of the United Arab Emirates’ economy helped drive higher levels of purchasing power among local consumers in 2022. In addition, the possession rate for washing machines continued to rise in 2022. These…
The home care market in Saudi Arabia saw strong growth in 2020 given the home seclusion and heightened hygiene consciousness due to the pandemic. With nationwide lockdown, outdoor movement was restricted, and consumers spent most of their time at…
The United Arab Emirates performs well in terms of economic freedom in the Middle East and Africa as well as by global comparison, owing to strong economic growth, a rapid rate of business sector liberalisation, government support for SMEs, developed…