Middle East

Explore the latest trends, demand drivers and growth opportunitie...

Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.

Country Report

HW Hot Drinks in the United Arab Emirates

Nov 2023

After the COVID-19 pandemic, not only did consumers in the United Arab Emirates increase their interest in organic tea and coffee, but they were also willing to pay more for such products. Consumers have become more educated, and they know that the…

USD 990
Country Report

HW Hot Drinks in Saudi Arabia

Nov 2023

Coffee is a traditional drink in Saudi Arabia, with a rich history and rich flavour. The original drink is a fusion of coffee beans, ginger, cardamom, saffron, and cloves. Saudi Arabian residents value such traditional coffee, and are well-aware of…

USD 990
Country Report

HW Dairy Products and Alternatives in the United Arab Emirates

Nov 2023

Post-pandemic, discriminating consumers have developed a keen interest in their health, and are intent on adopting healthy eating to enhance their physical and mental wellbeing within the constraints of their family budget. Importantly, the messaging…

USD 990
Country Report

HW Dairy Products and Alternatives in Saudi Arabia

Nov 2023

In Saudi Arabia, there is increasing awareness of the importance of healthy eating as a means of improving the immune system, and organic products are favoured, as they are seen as more natural. According to Euromonitor International’s Voice of the…

USD 990
Country Report

HW Cooking Ingredients and Meals in the United Arab Emirates

Nov 2023

Since the pandemic, a rise has been seen in the number of consumers seeking active and healthy lifestyles, amidst the hybrid work model. Consumers have become more aware of and conscious of their food intake, and many are willing to spend on organic…

USD 990
Country Report

HW Cooking Ingredients and Meals in Saudi Arabia

Nov 2023

Consumers today have a greater understanding of the significance of diet and nutrition to their overall health and wellbeing. Increasing knowledge of the dangers to health of obesity and related problems, such as heart disease, has led consumers to…

USD 990
Country Report

Health and Wellness in the United Arab Emirates

Nov 2023

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

USD 2,450
Country Report

Health and Wellness in Saudi Arabia

Nov 2023

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

USD 2,450
Country Report

Mobility in the United Arab Emirates

Nov 2023

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…

USD 1,650
Strategy Briefing

Global Overview of the Information and Communications Industry

Nov 2023

The briefing examines how the information and communications (ICT) industry is performing globally and in the largest countries in terms of ICT output. The report also provides data for turnover, market size, industry costs, industry profitability…

USD 1,325
Strategy Briefing

Global Overview of Hotels and Restaurants Industry

Nov 2023

The briefing examines how the hotels and restaurants industry is performing globally and in the largest countries in terms of hotels and restaurants output. The report also provides data for production, market size, imports, exports, industry costs,…

USD 1,325
Strategy Briefing

Affordability, Value and the Cost of Living: Where Do Opportunities Lie?

Nov 2023

Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…

USD 1,325
Future Demographics

Bahrain in 2040: The Future Demographic

Nov 2023

Driven by natural increase, Bahrain’s population is set to expand rapidly in 2021-2040, as net migration rates become neutral after 2022. Ageing is set to accelerate with the median age remaining elevated in a regional context, therefore consumer…

USD 990
Strategy Briefing

Automotive Global Industry Overview

Nov 2023

This briefing examines how the automotive industry is performing globally and in the largest countries in terms of automotive output. The report also provides data for production, market size, imports, exports, industry costs, industry profitability…

USD 1,325
Country Report

Mobility in Israel

Nov 2023

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…

USD 1,650
Strategy Briefing

Consumer Market Flashpoints: Rising Inequality

Oct 2023

In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…

USD 1,325
Future Demographics

Iraq in 2040: The Future Demographic

Oct 2023

Natural increase will drive brisk population expansion in Iraq in 2021-2040. Falling fertility and birth rates will drive an acceleration in ageing, however the median age will remain youthful in a global context. Faster growth in the working age…

USD 990
Country Briefing

Income and Expenditure: United Arab Emirates

Oct 2023

Incomes in the UAE remain among the highest in the region, supported by robust economic development, a favourable business environment, digitalisation, and government initiatives aimed at attracting investments and skilled labour. The middle-aged…

USD 300
Country Briefing

Income and Expenditure: The United Arab Emirates

Oct 2023

Incomes in the UAE remain among the highest in the region, supported by robust economic development, a favourable business environment, digitalisation, and government initiatives aimed at attracting investments and skilled labour. The middle-aged…

USD 300
Country Report

Consumer Health in Oman

Oct 2023

Consumer health is registering healthy growth rates in Oman in 2023. Growth is being driven by the increasing presence of OTC brands, increasing consumer awareness, an expanding population and an increase in self-medication. Easing inflationary…

USD 2,750
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