Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
The Tel Aviv in Israel report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…
The Tehran in Iran report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…
The Mashhad in Iran report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…
The Karaj in Iran report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…
The Jerusalem in Israel report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…
The Isfahan in Iran report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends.
The Baghdad in Iraq report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…
Sweet biscuits, snack bars and fruits snacks is one of the best-performing categories within local snacks in 2023. Stronger demand is being driven by the reopening of schools and local consumers resuming their normal lives now that restrictions in…
Demand for sugar confectionery was negatively impacted in 2020 and 2021 due to the pandemic, which led to lockdowns and schools being closed. Limited mobility and on-the-go impulse purchases, especially amongst children, were major factors in the…
Saudi Arabia continues to move towards its Vision 2030 goal of diversifying the local economy, which is having a significant impact on the country’s openness to trade. New developments are being constantly undertaken, while new investments…
After being negatively impacted by the COVID-19 pandemic in 2020 and 2021, sales of snacks finally began to improve in 2022. The removal of pandemic-related restrictions and the return of tourism in 2023 continued to support rising demand. While the…
The revaluation of the Iraqi dinar in 2023 eased pressure on prices to some degree, providing relief to brand owners in the snacks industry. Nonetheless, importers of major global brands are still struggling as their products remain very expensive…
Demand for savoury snacks, for both at-home and out-of-home consumption, continues to gain momentum in 2023, resulting in a full recovery in total volume sales terms to pre-pandemic levels. Foodservice remains a particularly dynamic performer for…
Sales of ice cream in Saudi Arabia were negatively impacted in 2020 by the emergence of the pandemic, which led to lockdowns, school closures (with children in general one of the main drivers of snacks in the local market) and limited mobility, with…
Gum sales were negatively impacted by the pandemic in 2020 due to lockdowns in Saudi Arabia and limited mobility outside of the home. In addition, local consumers were more focused on purchasing essential commodities such as medicine and groceries,…
Retail volume sales of chocolate confectionery are recording stronger growth in 2023 compared to the previous year, due to the growing population, the rise in impulse purchases outside of the home, and the focus of players on expanding the presence…
The sale and consumption of alcoholic drinks are illegal in Kuwait and, therefore, 100% of sales generated in Kuwait’s alcoholic drinks industry comes from non alcoholic beer. The category saw an upturn in its performance in 2022 as it witnessed some…