Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
During the height of the COVID-19 pandemic Israeli consumers became more aware and interested in health and fitness, increasingly searching for products with positive nutritional benefits. This was positive for oats, hot breakfast cereals and…
The bottled water category is enjoying steady growth due to a new government tax that is being applied to sugary drinks. The imposition of the tax is encouraging many consumers to move away from the now expensive, sugary carbonated drinks towards…
Rising awareness of healthier ingredients and overall health and wellbeing continued to influence consumers’ purchasing decisions in 2022. In particular, there were an increasing number of players highlighting locally produced snacks that utilise…
Local consumers are increasingly interested in healthy and convenient food options, with demand also remaining steady for indulgent dairy products. However, in response to growing vegetarian, vegan and flexitarian trends, plant-based products…
Local consumers are increasingly interested in on-the-go and easy-to-make foods, while simultaneously seeking the healthiest food options.
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…
Recycling and reducing plastic and water use are well-established in Saudi Arabia, with over two-thirds of consumers aiming to impact the planet positively, shaping their sustainable purchasing decisions. As such, implementing the recycled claims and…
This megatrend report highlights long-term trends resulting from shifts in consumer values and behaviors. It provides a summary of Euromonitor International’s 10 megatrends and insights as to how each trend has manifested in Saudi Arabia
Sales of handheld vacuum cleaners are currently on the rise in the United Arab Emirates, driven by the introduction of new and improved products. While cylinder vacuum cleaners still dominate demand with their well-established cleaning power,…
The increasing demand for multifunctional appliances in the United Arab Emirates is being driven by several key factors. Notably, the rising interest in health-conscious cooking, combined with the need to optimise limited kitchen space, is propelling…