Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Many hot drinks in the United Arab Emirates are considered to be less essential compared to food categories and some soft drinks categories, such as bottled water and juice. This makes them vulnerable in the face of inflation, economic instability or…
Energy drinks in the United Arab Emirates are often marketed using images depicting young adult consumers as enthusiastic, fit, smart and adventurous. This type of advertising can attract children and teenagers, who are becoming increasingly…
Demand for both powder concentrates and liquid concentrates has been declining in the United Arab Emirates for several years. General health awareness and concerns around sugar consumption are discouraging local consumers from purchasing these…
Recent inflation, the demand for premium indulgence and strong coffee traditions are shaping the category in a way that offers sufficient products within each price segment. Premium coffee options in multiple blends and flavours are offered by…
Across carbonates, reduced sugar options are gaining popularity in the United Arab Emirates. This trend is being widely supported by advertising and promotions. Hypermarkets and forecourt retailers are introducing floor and shelf banners advertising…
With the emerging inflation and competitive landscape being reshaped, private label is starting to regain shelf space in many categories, including bottled water. Since water is considered a basic and affordable product in consumers’ minds, private…
The staple foods market was characterised by strong price rises in 2023. Following increases in the prices of dairy, all major players announced price increases in the packaged food market. The price of supervised breads increased for the second time…
Instability in Iraq’s financial sector and has led to instability in supply chains and this combined with the efforts of the Iraqi government to control the distribution of staple foods. Since early 2022, the public distribution system (PDS) has been…
In December 2022, Osem announced a price rise for many of its products, including pasta, of 5.9%. Six months later, Osem announced another price hike for its pasta, of 4.5%, that went into effect in June 2023. In May 2023, Shestowitz increased the…
In December 2022, following the price hikes of Tnuva and Unilever, Soglowek announced a price hike of 9.8% on its processed meat and poultry products. The company claimed that this was due to the increase in prices of meat and poultry set by the…