Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
2023 witnessed an uptick in volume and value sales of retail adult incontinence in the United Arab Emirates, with sales of both light and moderate/heavy formats performing well. This growth was primarily fuelled by increasing awareness of…
In 2023, one noteworthy trend observed within nappies/diapers/pants in the United Arab Emirates was the substantial growth of private label and smaller players under “others”, albeit from a low base. This surge directly contributed to major brands…
The shift towards online purchases is notably boosting the sales of menstrual care in the United Arab Emirates, as consumers increasingly opt for the convenience of doorstep deliveries for their menstrual needs. While greater penetration of…
The rising trend of more frequent dining out experiences, following the easing of pandemic restrictions, continued to propel demand for foodservice in 2023, subsequently driving sales of away-from-home tissue in the United Arab Emirates. With a surge…
Tissue and hygiene in Qatar registered positive growth in 2023 as population growth and the affluence of the local population underpinned rising demand and the ongoing shift towards more sophisticated value-added products. While the low birth rate…