Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
In 2023, tissue and hygiene in the United Arab Emirates faced inflationary challenges due to the soaring cost of essential raw materials, such as pulp and energy. Players responded by adjusting prices or reducing pack sizes, prompting consumers to…
In 2023, tissue and hygiene in Jordan has experienced modest growth, primarily attributed to increased sales of tissues, menstrual care, and AFH tissues. This growth was counterbalanced by declines in categories like wipes and diapers, reflective of…
The situation improved for players in tissue and hygiene in Iraq in 2023 as the revaluation of the Iraqi dinar gave relief from exchange rate anomalies, skyrocketing prices, infrastructure issues and razor-thin margins. Iraqi consumers meanwhile…
In 2023, the prevailing trend was sustained high inflation, ensuring that value growth of retail tissue in the United Arab Emirates remained higher than volume growth, although demand also continued to rise, particularly for paper towels, toilet…
2023 witnessed an uptick in volume and value sales of retail adult incontinence in the United Arab Emirates, with sales of both light and moderate/heavy formats performing well. This growth was primarily fuelled by increasing awareness of…