Middle East

Explore the latest trends, demand drivers and growth opportunitie...

Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.

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Country Report

Fine Wines/Champagne and Spirits in the United Arab Emirates

Oct 2023

Retail current value sales of fine wines/champagne and spirits grew by 2% in 2023 to AED807 million, as a result of a consumer desire for indulgence after the Coronavirus (COVID-19) pandemic. Socialising at home and in the on-trade channel remains a…

USD 1,195
Country Report

Experiential Luxury in the United Arab Emirates

Oct 2023

Retail current value sales of experiential luxury grew in 2021 and 2022, when restrictions related to the Coronavirus (COVID-19) pandemic were still impacting travel. There is also a desire amongst consumers to spend on experiences rather than…

USD 1,195
Country Report

Consumer Health in Qatar

Oct 2023

Consumer health registered strong sales growth in Qatar in 2023 thanks to strong purchasing power and rising interest in leading healthy lifestyles. The country’s high obesity rate has combined with the sharpened focus on health and wellbeing that…

USD 2,750
Country Report

Consumer Health in Kuwait

Sep 2023

The harsh climatic conditions in Kuwait with extreme heat, rising pollution and large amounts of dust continue to play a key role in driving demand across key OTC categories, in particular analgesics and cough, cold and allergy (hay fever) remedies.…

USD 2,750
Country Report

Dairy Products and Alternatives in Qatar

Sep 2023

In 2023, Qatar's dairy industry has witnessed significant developments. Local production has soared, surpassing consumption targets, with a growing surplus of milk and other dairy products. A surge in consumer awareness of healthy alternatives,…

USD 2,100
Country Report

Dairy Products and Alternatives in Oman

Sep 2023

Increasingly hectic lifestyles and growth in the number of working mothers is boosting demand for packaged dairy and baby food which is widely available via the country’s well-developed grocery retail channels. The government’s investment in…

USD 2,100
Country Report

Dairy Products and Alternatives in Lebanon

Sep 2023

Dairy has remained resilient despite Lebanon’s economic crisis, a reflection of its status as the backbone of Lebanon’s agriculture sector. In some regions, dairy production accounts for 60% of all economic activity and this has spurred international…

USD 2,100
Country Report

Dairy Products and Alternatives in Kuwait

Sep 2023

In 2023, dairy consumption remains high despite the many negative factors that are currently impacting the industry, such as inflation and Kuwaitisation, which has resulted in decreased population. Nonetheless, due to the industry’s essential nature,…

USD 2,100
Country Report

Dairy Products and Alternatives in Jordan

Sep 2023

Dairy products continues to perform well in 2023 due to the pandemic coming to an end. Likewise, the return of tourists, more women in the workforce, and the expansion of chained supermarkets and hypermarkets will continue to drive growth. However,…

USD 2,100
Country Report

Dairy Products and Alternatives in Iraq

Sep 2023

2023 saw dairy plagued by supply chain issues and low consumer confidence. The government responded with attempts to improve the stability of the Iraqi dinar and policies to promote local production as foreign brands tend to offer basic products made…

USD 2,100
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