Middle East

Explore the latest trends, demand drivers and growth opportunitie...

Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.

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Country Report

Soft Drinks in Jordan

Jan 2024

In 2023, soft drinks in Jordan has been performing well due to a substantial rise in tourist numbers, particularly overnight visitors. This surge has positively influenced foodservices sales, as consumers are increasingly dining out and utilising…

USD 2,450
Country Report

PEST Analysis: Oman

Jan 2024

Oman is managing its state finances well and its absolute monarchy creates stability, but economic freedom remains constrained. Whilst the economy is slowing, high oil prices have been supportive and inflation is low, but reliance on oil is large and…

USD 300
Country Report

Personal Accessories in the United Arab Emirates

Jan 2024

In 2023, growth of personal accessories in the United Arab Emirates remains substantial, although the performance of the industry is uneven; with luxury brands outpacing their mass counterparts. In fact, across all personal accessories categories,…

USD 1,210
Country Report

Jewellery in the United Arab Emirates

Jan 2024

In 2023, a notable development was noted within jewellery when Snapchat collaborated with Cartier to develop a virtual try-on filter in the United Arab Emirates. Within Snapchat, there exists a built-in shopping platform known as Snapchat Minis. This…

USD 990
Strategy Briefing

Cooking Ingredients and Meals in Middle East and Africa

Jan 2024

Preparing and eating more meals at home meant that cooking ingredients and meals saw a spike in demand when the pandemic hit Middle East and Africa in 2020. However, in recent years, including 2023, volume sales have been struggling in the face of…

USD 1,325
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