Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Beauty and personal care recorded another year of healthy growth in real value terms in 2022, with the regional performance being driven by the dynamism in the Saudi Arabian market, where premium fragrances were providing a major boost to sales.…
This report provides valuable insights into product innovation in the UAE, analysing data from Euromonitor’s Innovation Platform. The report covers the Food and Beverage categories, showing the level of new brand and sub-brand launch activity.
This report provides valuable insights into product innovation in the UAE, analysing data from Euromonitor’s Innovation Platform. The report covers the Beauty, Health and Home categories, showing the level of new brand and sub-brand launch activity.…
In spite of rising costs and prices in the past two years, sales of staple foods have been growing in Middle East and Africa. The essential nature of many staples has helped maintain demand for them, even if consumers have been opting for cheaper…
Yemen’s political landscape has been devasted by civil war, also distressing state finances. Hopes are present for an economic recovery in the long term, if the war ends. Nevertheless, the country will continue to suffer from high unemployment and…