Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Prime energy drink entered the Israeli market in 2023. Due to its popularity on TikTok, the drink has been very popular from the start. The strong role of social media in the brand’s expansion – and, indeed, its development, in which the YouTube…
Contactless payments are becoming increasingly popular in the United Arab Emirates, driven by the convenience and safety they offer. Banks are accelerating the adoption of contactless payment technology, embedding NFC (Near Field Communication) chips…
The credit cards category in the United Arab Emirates is set to experience strong growth by all measures in 2023, fuelled by a combination of favourable economic conditions, evolving consumer preferences, and the adoption of new technologies. The…
The tax on all sweetened beverages was removed at the end of March 2023, with the Ministry of Health requiring retailers to lower prices within three days of the tax being removed. The removal of the tax led to the lowering of prices in the…
In 2023, prices have continued to rise in the packaged food and beverages market, and this has impacted coffee as well. This has largely been due to the high rate of inflation, with rising costs of transportation, energy and raw materials, and…