Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
RTDs maintained total volume growth in 2022, with sales recovering to the pre-pandemic level in this year. Sales are projected to increase further as life in Hong Kong gradually returns to normal. On-trade volume sales increased in 2022, with outlets…
The tobacco industry in Israel has seen consistent price increases over the review period. In 2022, the price of a cigarette package increased by NIS1, and there was an additional NIS1 increase in January 2023.
The product area has seen two recent price increases: by 2 shekels in June 2021, and by a further 2 shekels in January 2023. In 2021 the category saw positive growth as a result of lockdown and lower sales of duty-free stores. Post-COVID-19, it has…
Electronic cigarette usage is increasing significantly among young local consumers, even though they cannot legally be sold to minors. This is because the supervision in this product area has been deficient. In 2022, 33% of teenagers reported having…
Having performed strongly during 2020, retail current value sales of tobacco declined for the first time in four years in 2021 and once again in 2022. Notably, cigarettes saw moderate decline in both retail volume and current value terms in 2022.…
Iraq’s alcoholic drinks industry remains underdeveloped and in a rather chaotic state due to a complex matrix of supply-side challenges including rampant smuggling, widespread corruption, infrastructure issues and the routine counterfeiting of…
Alcoholic drinks in Israel in 2022 is characterised by large price increases. While prices in the local territory rise due to the increasing costs of living and inflation, locals are also increasingly interested in premium products, which causes…
Sales rose across alcoholic drinks in 2022 as demand rebounded during the post-pandemic era. However, the economic crisis continues to suppress demand and local players, especially wineries, are looking to export markets to generate revenues in…
In 2022, there was a huge rise in demand, which the FIFA World Cup generated in the country. With over three million football fans visiting in November and December, all alcoholic drinks benefited from a sudden surge in consumption. Qatar is a…
Heineken NV (GBO), which is represented by Tempo Beer Industries Ltd in Israel, was one of the players forced to increase its prices in 2022, starting in Q1 and with the announcement of further price hikes later in the year. The reason for this was…
There is a lack of innovation in cider/perry, thus suppressing potential growth in the category. For example, we are not seeing the same styles of numbers of product developments to stimulate consumer demand. Added to which, the consumer base of…
The cocktail trend which is helping to support spirits is also supporting RTDs. A strong trend seen during the pandemic era was that for at-home cocktail making. Many locals started buying the ingredients to make cocktails and would invite friends…
Spirits is also seeing some cross-category trends. Namely, the event of the COVID-19 pandemic accelerated at-home alcohol consumption, pushing forward premium products during the era of the lockdowns. Indeed, the periods of home quarantine encouraged…
The event of the COVID-19 pandemic actually accelerated the demand for wine in Israel, pushing forward premium products during the era of the lockdowns. Indeed, the periods of home quarantine encouraged consumers to drink more wine at home, either…
Wine is not available in Saudi Arabia as alcoholic drinks are not permitted in the country under Islamic Law.
Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…
The clean beauty trend has been taking over the beauty and personal care market in Saudi Arabia, just as it has done the world over. Consumers are increasingly seeking out cosmetics products that make use of all-natural ingredients, vegan formulas…
Hair care, which is one of the biggest beauty and personal care categories in terms of packaging unit volume sales in the United Arab Emirates, continued to see relatively dynamic growth in 2022. This benefited the usage of HDPE bottles, the main…
In 2023, snacks in Jordan is seeing impressive growth, benefiting from the end of the COVID-19 pandemic and return to normal. The return to schools and universities in particular is having a positive impact as students are the main consumers of…
With consumer spending still under huge pressure, Lebanon’s snacks brands faced muted demand in 2023, although volume sales did increase in all categories of snacks over the course of the year. Local players remain dominant in most categories,…