Middle East

Explore the latest trends, demand drivers and growth opportunitie...

Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.

Strategy Briefing

Global Market Overview of Wheat

Dec 2023

The global wheat market in 2023 has seen a recovery in supply, following tight global supply and skyrocketing wheat prices in 2022 resulting from the onset of the war in Ukraine. Increased wheat exports from Russia, readjustments of supply chains and…

USD 1,325
Country Report

Hot Drinks in Lebanon

Jan 2024

Coffee remains the most popular hot drinks category due to its cultural importance, although the socioeconomic crisis has led many people to consume less coffee, while many others have shifted to black tea, a much cheaper type of hot drink. Across…

USD 2,450
Country Report

Cannabis in Israel

Jan 2024

In 2023, growth in the number of medical cannabis patients slowed significantly in Israel. In the first half of the year the number of medical patients grew by only 1,500; meanwhile, in 2021 monthly growth averaged 2,400, while in 2022 it was 1,220.…

USD 2,100
Strategy Briefing

Dairy Products and Alternatives in Middle East and Africa

Jan 2024

There is an intriguing dichotomy at play in dairy products and alternatives in Middle East and Africa, with value for money particularly important for many consumers given the current inflationary environment. At the same time, particularly among…

USD 1,325
Strategy Briefing

Global Overview of the Hi-Tech Goods Industry

Jan 2024

This briefing examines how the high-tech goods industry is performing globally and in the largest countries in terms of high-tech goods output. The report also provides data for production, market size, imports, exports, industry costs, industry…

USD 1,325
Country Report

Soft Drinks in Lebanon

Jan 2024

2023 saw pressure on demand for soft drinks ease as the re-dollarisation of the Lebanese pound, rising remittances and buoyant inbound arrivals, spurred by returning expatriates, pushed volume growth. On-trade growth was especially strong as the…

USD 2,450
Country Briefing

Income and Expenditure: Qatar

Jan 2024

Income levels in Qatar remain among the highest regionally, with one of the lowest unemployment rates. Nevertheless, economic disparities persist, against the backdrop of the country’s considerable wealth, and there are forecasts indicating an…

USD 300
Country Report

Hot Drinks in Jordan

Jan 2024

Hot drinks in Jordan has been performing well in 2023, attributed to a surge in tourist numbers following the end of the COVID-19 pandemic. This uptake in overnight tourists during 2023, totalling, has notably influenced foodservices and on-trade…

USD 2,450
Country Report

Bags and Luggage in the United Arab Emirates

Jan 2024

The United Arab Emirates has been at the forefront of the travel industry’s recovery, and in 2023, there has been a significant development: the complete resurgence of international travel. This resurgence has led to increasing demand for luggage.…

USD 990
Strategy Briefing

Cooking Ingredients and Meals in Middle East and Africa

Jan 2024

Preparing and eating more meals at home meant that cooking ingredients and meals saw a spike in demand when the pandemic hit Middle East and Africa in 2020. However, in recent years, including 2023, volume sales have been struggling in the face of…

USD 1,325
Country Report

Jewellery in the United Arab Emirates

Jan 2024

In 2023, a notable development was noted within jewellery when Snapchat collaborated with Cartier to develop a virtual try-on filter in the United Arab Emirates. Within Snapchat, there exists a built-in shopping platform known as Snapchat Minis. This…

USD 990
Country Report

Personal Accessories in the United Arab Emirates

Jan 2024

In 2023, growth of personal accessories in the United Arab Emirates remains substantial, although the performance of the industry is uneven; with luxury brands outpacing their mass counterparts. In fact, across all personal accessories categories,…

USD 1,210
Country Report

PEST Analysis: Oman

Jan 2024

Oman is managing its state finances well and its absolute monarchy creates stability, but economic freedom remains constrained. Whilst the economy is slowing, high oil prices have been supportive and inflation is low, but reliance on oil is large and…

USD 300
Country Report

Soft Drinks in Jordan

Jan 2024

In 2023, soft drinks in Jordan has been performing well due to a substantial rise in tourist numbers, particularly overnight visitors. This surge has positively influenced foodservices sales, as consumers are increasingly dining out and utilising…

USD 2,450
Country Report

Traditional and Connected Watches in the United Arab Emirates

Jan 2024

Consumers are increasingly seeking greater control over their personal health, aligning with a new perspective on wellness that emphasises long-term and preventive measures. This shift is fuelling the growth of digital health solutions and hyper…

USD 990
Country Report

Writing Instruments in the United Arab Emirates

Jan 2024

Writing instruments witnessed minimal fluctuations in demand during the pandemic, unlike bags, watches, and jewellery, which are typically more expensive and require more intricate purchasing decisions. Additionally, the heightened use of diaries and…

USD 990
Country Report

Soft Drinks in Qatar

Jan 2024

In 2023, demand for soft drinks in Qatar was fuelled by the constant stream of high profile events, which drove on- and off-trade sales. However, there was a dip in demand, following strong off-trade increases and the rebound in on-trade sales in…

USD 2,450
Country Report

Hot Drinks in Kuwait

Jan 2024

In 2023, hot drinks recovered fully from the COVID-19 pandemic, which positively impacted the off- and on-trade, with the latter seeing the strongest recovery. Unlike many other countries across the world, Kuwaitis are being less affected by global…

USD 2,450
Country Report

Hot Drinks in Oman

Jan 2024

After the easing of COVID-19 restrictions, social gatherings have surged, driving a significant uptake in hot drinks in 2023, notably coffee and tea. In Omani culture, hot drinks, particularly Omani coffee, are integral to hospitality, making it…

USD 2,450
Country Report

Hot Drinks in Qatar

Jan 2024

The demand for hot drinks contracted in 2023 with the end of the 2022 FIFA World Cup effect and slower tourism growth. However, other high-profile events ensured robust demand, with total volume sales higher in 2023 than in 2021. Premiumisation…

USD 2,450
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