Middle East

In 2023, soft drinks in Jordan has been performing well due to a substantial rise in tourist numbers, particularly overnight visitors. This surge has positively influenced foodservices sales, as consumers are increasingly dining out and utilising…

Consumers are increasingly seeking greater control over their personal health, aligning with a new perspective on wellness that emphasises long-term and preventive measures. This shift is fuelling the growth of digital health solutions and hyper…

Writing instruments witnessed minimal fluctuations in demand during the pandemic, unlike bags, watches, and jewellery, which are typically more expensive and require more intricate purchasing decisions. Additionally, the heightened use of diaries and…

In 2023, demand for soft drinks in Qatar was fuelled by the constant stream of high profile events, which drove on- and off-trade sales. However, there was a dip in demand, following strong off-trade increases and the rebound in on-trade sales in…

In 2023, hot drinks recovered fully from the COVID-19 pandemic, which positively impacted the off- and on-trade, with the latter seeing the strongest recovery. Unlike many other countries across the world, Kuwaitis are being less affected by global…

After the easing of COVID-19 restrictions, social gatherings have surged, driving a significant uptake in hot drinks in 2023, notably coffee and tea. In Omani culture, hot drinks, particularly Omani coffee, are integral to hospitality, making it…

The demand for hot drinks contracted in 2023 with the end of the 2022 FIFA World Cup effect and slower tourism growth. However, other high-profile events ensured robust demand, with total volume sales higher in 2023 than in 2021. Premiumisation…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Kuwait’s hot climate, fast pace of life and unpotable drinking water present strong opportunities for soft drinks players. However, the health and wellness trend, and particularly rising concern over the country’s rates of obesity and diabetes, have…

In 2023, soft drinks in Oman have shown resilience post COVID-19. Soft drinks, including bottled water and juices, have rebounded positively, aligning with the resurgence of social events. Health and wellness trends continue to shape preferences,…

Yemen’s political landscape has been devasted by civil war, also distressing state finances. Hopes are present for an economic recovery in the long term, if the war ends. Nevertheless, the country will continue to suffer from high unemployment and…

In spite of rising costs and prices in the past two years, sales of staple foods have been growing in Middle East and Africa. The essential nature of many staples has helped maintain demand for them, even if consumers have been opting for cheaper…

This report provides valuable insights into product innovation in the UAE, analysing data from Euromonitor’s Innovation Platform. The report covers the Beauty, Health and Home categories, showing the level of new brand and sub-brand launch activity.…

This report provides valuable insights into product innovation in the UAE, analysing data from Euromonitor’s Innovation Platform. The report covers the Food and Beverage categories, showing the level of new brand and sub-brand launch activity.

Beauty and personal care recorded another year of healthy growth in real value terms in 2022, with the regional performance being driven by the dynamism in the Saudi Arabian market, where premium fragrances were providing a major boost to sales.…

This report provides an in-depth analysis of the potential market strategies for companies in Sub-Saharan Africa amidst the current cost of living crisis. It details how companies can leverage affordability, technology, and values to cater to the…

Although Israel enjoys economic freedom, the war with Hamas is weighing on the country’s economic outlook. A resilient economy is slowing, as higher defence spending burdens state finances and business activity is interrupted by the conflict, but…

After a year of strong growth in 2021, cigarette sales recorded a slight unit volume decline in Middle East and Africa in 2022. With disposable incomes under pressure in a lot of countries, illicit trade remains a problem in many of them. E-vaping…

In 2022, PET bottles remained the preferred choice for cooking and table sauce packaging in Saudi Arabia due to their cost-effectiveness, durability, lightweight properties and affordability in production and transportation. In chocolate…

In the United Arab Emirates, the packaging landscape has been seeing notable developments in 2022 across various product categories. PET bottles have gained popularity in the dairy category due to their lightweight, durable and transparent nature,…