Middle East

The pandemic resulted in a surge in demand for bleach, as local consumers rushed to purchase home care products associated with the elimination of dirt, viruses and bacteria as part of heightened hygiene concerns.

On 1 November 2021, a considerable tax was placed on disposable plasticware: NIS11 per kg of single-use plastic plates and utensils. This tax nearly doubled the price of single-use plasticware overnight, as the Israeli government sought to reduce the…

Demand rose across all home care categories in 2023 as population growth, urbanisation and long-term economic development all contributed to a broadly positive performance, other favourable factors included the accelerating pace of life, the shift…

Home care in Israel experienced a weak performance in terms of retail volume sales in 2023, while current value sales continued to record dynamic growth rates. These trends were driven by a second consecutive year of significant price rises, with the…

In 2023, home care in Jordan has experienced growth in both current value and volume sales, primarily attributed to the surge in on-trade sales rather than retail transactions. Notably, retail home care product prices have witnessed a slight decline,…

Kuwait is an affluent country largely populated by people with cultural and religious imperatives to adhere to strict hygiene practices, thus presenting significant opportunities for home care brands. In line with this, home care saw steady gains in…

Despite inflation, fuel shortages, and the consequent economic backlash from the pandemic, demand for home care products performed relatively well in Oman. Home care products are widely available and affordable for the majority of consumers. In 2023,…

Qatar saw continued retail volume growth in home care sales in 2023. Growth was fuelled by an increase in the number of households and an enhanced focus on the need for hygiene in the home, thanks to the continuation of a trend that developed as a…

Demand for home insecticides in Israel continued to decline in 2023, in line with its review period performance as a whole. This was mainly driven by the dominant format of spray/aerosol home insecticides, despite its affordability, as these products…

Laundry care witnessed a second consecutive year of strong price rises in 2023, which notably dampened the purchase rate of these products by local consumers. On 1 November 2022, multinational player Unilever raised the prices of its products,…

Demand for polishes was already declining prior to the pandemic in Israel, driven by changing lifestyles and a priority in terms of purchasing products considered more essential. In 2023, local consumers continued to lead busy lifestyles, especially…

Like many home care categories in Israel, surface care witnessed another year of price increases by leading players such as Kimberly-Clark Israel Ltd, due to supply issues and the rising cost of materials and production, in addition to import taxes.…

The average unit price of toilet care in Israel continued to increase in 2023. Players blamed the price increases on the rising cost of raw materials, gas and electricity. In the context of the broader increase in the cost of living, this has led to…

Demand for home care generally remains under pressure due to the falling population of Lebanon, the result of the high rate of emigration, and the reluctance of cash-strapped consumers to spend money on products that are seen as non-essential. Within…

Cafés/bars was one of the categories in the consumer foodservice industry to be hit hardest by the COVID-19 crisis. The pandemic led to the closure of many outlets, especially cafés located in shopping centres, as those were extremely severely…

In 2023, cafés/bars in the United Arab Emirates gained further growth momentum following a full recovery to pre-pandemic value sales levels the previous year, benefiting both chained and independent operators. Specialist tea and coffee shops was one…

Stand-alone maintained its dominant position in the Saudi Arabian consumer foodservice market in 2023. The strength of stand-alone locations is largely to do with the convenience and easy access they provide to consumers. There is a growing trend…

Value sales of consumer foodservice through travel in the United Arab Emirates fully recovered to pre-pandemic levels in 2023. This location benefited from the reopening of borders and the resumption of travel and tourism the previous year, with some…

The Saudi Arabian consumer foodservice market is expected to witness a full recovery to pre-pandemic levels in value terms in 2023. The market has seen growing consumption and the opening of new outlets, involving both new brands entering the market…

In 2023, consumer foodservice in the United Arab Emirates experienced robust growth across all three indicators (outlets, transactions, and value sales), propelled by an array of factors contributing to a favourable business environment. The first…