Middle East

This briefing provides a global perspective of the key trends occurring in cities over 2018 -2023. It goes on to provide forecast data and insights for cities over 2024-2040, covering areas such as the economic, population and consumer spending…

The rise of e-commerce and digital platforms has transformed the retail landscape in Saudi Arabia, including when it comes to beauty specialists. Beauty specialists in Saudi Arabia have adapted to the digital age by establishing an online presence,…

The overall growth of the retail market in Saudi Arabia has had a positive impact on home product specialists. As the retail market expands and evolves, there is an increasing demand for specialised professionals who can provide expert advice on home…

The Public Investment Fund (PIF), Saudi Arabia's sovereign wealth fund, acquired a 30% stake in Riyadh-based grocery store chain Tamimi Markets Company in 2023. The PIF is looking to help Tamimi Markets realise its full potential, with the aim of…

Retail e-commerce in Saudi Arabia has seen huge gains with sales having more than doubled since 2019 in current value terms. This is largely attributed to the digital adoption wave and evolving shopping preferences, especially among millennials. The…

Retail in Saudi Arabia continued to experience positive growth in current value terms in 2023 with the end of the pandemic and improved consumer confidence helping to encourage spending. Although the Saudi economy actually contracted in 2023 due to a…

Small local grocers continue to face strong competition from modern grocery retailers and e-commerce. This is because modern grocery retailers such as supermarkets and hypermarkets look to provide a wide variety of products under one roof and use…

Consumers are becoming more health-conscious and are seeking healthier food options. Supermarkets in Saudi Arabia are looking to respond to this by offering a wider range of organic, natural, and locally sourced products. They are also providing more…

Vending saw strong growth in current value terms in Saudi Arabia in 2023 with the category still seen to have further growth potential. New opportunities are arising from the increase in tourism and the development of new shopping and entertainment…

Although cost-of-living crises have been putting pressure on consumers’ purchasing power in a number of countries in Middle East and Africa, they can also provide momentum for consumer health sales. Some consumers, unable to afford visits to a…

Positive natural change will drive population growth in Saudi Arabia from 2021 to 2040. Ageing will increase, influencing consumer trends and spending habits as quality healthcare boosts the 65+ population. Urbanisation will continue to be swift as…

There has been an increased focus on personal health and hygiene since the pandemic in Saudi Arabia which continued to support demand for a wide range of baby and child-specific products in 2023. Parents are now focusing more on preventive care and…

Many bath and shower products are seen as an essential part of the daily hygiene routines of the local population with bar soap in particular being a relatively mature category. As such, growth in part is linked to population growth. Therefore, sales…

In 2023, Jordan's beauty and personal care industry has witnessed a decline, attributed to various financial factors. The emergence of a preference for local brands, offering more affordable options compared to international counterparts, contributed…

Although the Saudi economy actually contracted in 2023 due to a drop in oil revenue when it came to the Kingdom’s non-oil economy there continued to be growth, with this including spending on beauty and personal care. The retail industry is looking…

The government continues to support female empowerment in Saudi Arabia striving for equality between men and women in the workplace, enhancing their rights, support systems and care programmes with the aim of improving their work environment in all…

With consumers spending more time outside of the home again there was greater incentive to wear deodorants in 2023 with this helping to fuel demand. With the World Health Organisation declaring the pandemic to be over in early 2023 more consumers…

Sales of depilatories continued to decline in retail volume terms in 2023. Aside from a brief recovery during 2020 when hair and beauty salons were forced to close – and thus women had to take a DIY approach to hair removal – sales of depilatories…

Beauty and personal care in Saudi Arabia continues to be led by well-established regional and international luxury brands. This includes leading local players in fragrances, such as Abdul Samad Al Quraishi, Arabian Oud, and Al-Majed for Oud. The…

Hair care continued to see strong growth in retail volume terms in 2023. Despite the Kingdom’s economy contracting in 2023 there remained a renewed consumer confidence in the wake of the pandemic with more consumers returning to the workplace and…