Middle East

Although the pandemic is now a distant memory, consumers are still motivated to focus on their health and wellness. The demand for drinking yoghurt products that include a “protein” claim, in addition to advantages such as “probiotics”, and “gut…

The yoghurt and sour milk products category has shown healthy growth even within the tough economic situation and the slower growth of consumption as a result of the high rate of inflation. The category’s strong performance has mainly been due to its…

As prices of supervised milk rise, manufacturers of dairy products increase prices for all of their products. Following the September 2022 rise in supervised milk prices, the price of milk was set to rise by 16% in May 2023. However, days before the…

Writing instruments witnessed minimal fluctuations in demand during the pandemic, unlike bags, watches, and jewellery, which are typically more expensive and require more intricate purchasing decisions. Additionally, the heightened use of diaries and…

In 2023, wound care is expected to see its strongest current value growth rate for many years, with product innovation being the strongest driver of growth. Innovations in wound closure techniques, such as adhesive tapes, sutures, or surgical…

Wound care is expected to maintain solid growth in both retail volume and current value terms in 2023. With many aspects of life in Saudi Arabia back to normal after the pandemic disruption, consumers are spending more time outside the home and being…

The wound care category is seeing strong growth for the third consecutive year in Israel, with normal lifestyles driving everyday demand for these products. Sticking plasters/adhesive bandages has seen a strong uptick in sales in 2023 after a…

The briefing provides an overview of the shared mobility market, by taking global, regional and country-level perspectives on trends over the historic and forecast periods. It also touches on the different segments of shared mobility: ride hailing,…

COVID-19 led to global automotive sales plummeting by 16% in 2020, as lockdowns curtailed business and consumer activity. Passenger vehicle sales will, however, recover and grow by 28% over 2020-2025. Shared mobility was also squeezed, with gross…

The report provides an overview of the global light vehicles industry which includes an assessment of market size, company shares and brand performance. It also identifies the five major trends which are shaping the future of the automotive industry.…

The United Arab Emirates is home to a highly dynamic retail environment, where a brand’s entry and exit can occur fairly rapidly compared to more mature markets. In 2023, several formerly standalone brands, some of which had previously exited the…

Women’s empowerment in the Kingdom of Saudi Arabia, in line with the goals of the Saudi Vision 2030, helps to support growth in womenswear. The government continues to support female empowerment and strive for equality between men and women, through…

After two years of strong growth which have seen womenswear recovering from the declines seen during the pandemic, in 2023, the category’s growth is expected to slow down. The limited growth in womenswear has been driven by the challenging economic…

Wipes in the United Arab Emirates continued to enjoy significant popularity in 2023, including all purpose cleaning wipes and personal wipes, with the latter dominated by baby wipes. Their widespread use is attributed to the convenience they offer…

Wipes in Saudi Arabia continued to be driven by increased hygiene awareness, a rising demand for convenience, improving disposable incomes, travel, the rebound and development of tourism and hospitality as consumers continued to resume pre-COVID-19…

Wipes saw current value growth in Israel in 2023. During the year, the prices of wipes, along with many other products, continued to rise, while discounts became smaller and less frequent. Israeli consumers are usually loyal to brands in the baby…

The global economic situation in 2022 saw many investors flock to the United Arab Emirates, so that they could protect their businesses from volatile markets and rising inflation. Dubai’s investors now have better access to fine wine trading. For…

Wine is not available in Saudi Arabia as alcoholic drinks are not permitted in the country under Islamic Law.

The event of the COVID-19 pandemic actually accelerated the demand for wine in Israel, pushing forward premium products during the era of the lockdowns. Indeed, the periods of home quarantine encouraged consumers to drink more wine at home, either…

Many residents in the United Arab Emirates lead fast-paced lives, in which ready-to-drink shakes and meal replacement bars provide a quick and convenient way for people to manage their weight due to their pre-packaged format; this is set to drive…

One of the most notable consequences of the pandemic was the propensity for Saudi people to put on weight as a consequence of social distancing and home seclusion, which meant that many people were engaged in far lower levels of physical activity…

With the growing popularity of health and wellness trends, many locals are increasingly sceptical about weight management products, and prefer to eat a balanced diet and incorporate physical activity to reach their goals. This focus on healthy eating…

The United Arab Emirates continues to witness the significant surge in demand for wearable electronics in 2023, due to the growing emphasis on health and wellness. As local consumers increasingly prioritise their wellbeing, it particularly boosts…

Electronic wearables is the winning category in Saudi Arabia in 2023, with double-digit volume growth. This is thanks to the success of smartwatches, which dominate activity-monitoring technology, as consumers value the analysis connected to health…

Smart wearables is set to be the most dynamic performer within wearable electronics in volume growth terms in 2023. Mainly represented by smartwatches, the category has continued to benefit from increasing appreciation for the convenience,…

In the Voice of the Industry series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the beauty and personal care industry, drawing on a survey of 800 professionals working in beauty and…

This visual report highlights the results of Euromonitor International’s 2022 Voice of the Consumer: Mobility survey, including the everyday transportation habits and attitudes of global consumers.

Although multivitamins is set to maintain growth and remain the largest category within vitamins in current value terms in 2023, the trend towards personalisation in healthcare is also leading to an increase in sales of single vitamins. As…

Despite the expectation of a slowdown compared with the high growth rates seen during the pandemic, vitamins is set to maintain solid retail volume and current value growth in 2023, supported by recommendations from pharmacists and doctors. In…

The health and wellness trend has accelerated in Israel since the COVID-19 pandemic, with more people interested in adopting healthier regimes. This led to an increase in demand for vitamins, which continues to drive growth in the sales of vitamins.…

In 2023, video games in the United Arab Emirates recorded further dynamic growth, with winners and losers emerging in various categories. Among the fastest performers were AR/VR headsets and hand-held consoles, driven by the release of upgraded…

Unattended payment solutions are helping to reshape vending in the United Arab Emirates by providing customers with a convenient and secure way to pay for goods or services. Companies such as ADCB Islamic Banking and Verifone offer unattended payment…

Vending saw strong growth in current value terms in Saudi Arabia in 2023 with the category still seen to have further growth potential. New opportunities are arising from the increase in tourism and the development of new shopping and entertainment…

Vending was showing a stable performance in the post-pandemic landscape in 2023, with relatively few players across the level of brand share. These players have been operating in vending in Israel for many years, with steady client locations and…

The level of awareness among local consumers regarding the importance of adopting healthy diets and lifestyles is growing in the United Arab Emirates. Therefore, many local consumers are gaining a greater interest in incorporating fresh vegetables…

Sales of handheld vacuum cleaners are currently on the rise in the United Arab Emirates, driven by the introduction of new and improved products. While cylinder vacuum cleaners still dominate demand with their well-established cleaning power,…

Robotic vacuum cleaners are starting to gain relevance in Saudi Arabia, seeing growing volume sales following a sluggish and/or negative performance over the review period. This is attributed to ongoing economic developments in the Kingdom, with…

Although the average unit price of vacuum cleaners increased in 2022 and 2023 driven by the introduction of new, more sophisticated models, there was also an increase in competition that led to the availability of less expensive middle range options.…

The population in the United Arab Emirates is forecast to continue growing over the period to 2040, supported by natural increase. The consumer landscape will remain young and diverse, primarily composed of immigrant populations. By 2040, Generation…

Population expansion in the United Arab Emirates in 2021-2040 will be slower than in previous decades due to net migration being low or negative. However, nearly nine in ten people will be foreign citizens in 2040 as reliance on foreign labour…

Abu Dhabi and Al Ain are the UAE’s most economically vibrant cities. Meanwhile, Fujairah holds the highest potential for future economic growth, boosting incomes and expenditure growth for the city’s population. Going forward, cities in the United…