Grocery shopping continues to be dominated by traditional grocery retailers, but prior to the onset of the pandemic, the retail constant value sales (2021 prices) of modern grocery retailers had been expanding rapidly in Cameroon. The Carrefour banner came to Cameroon in late 2017 (franchised in West Africa by CFAO Group), and it now has three outlets in Douala and Yaoundé.
The pandemic disrupted the expansion plans of some modern grocery retail chains. While 19 new modern grocery retail outlets were opened in Cameroon during 2019, in 2020 there were just six.
Forecourt retailers fared particularly badly during 2020, with a sharp decline in retail constant value sales. Footfall in these locations was negatively affected by a reduction in on-the-go consumption, particularly during the period when lockdown measures were at their strictest.
The rate of growth in retail constant value sales of modern grocery retailers will accelerate over the course of the forecast period, with new store openings the main driver of this. More than 100 outlets will open during the forecast period as a whole.
Local chains like T Choithram & Sons’ Mahima SARL, which ranks second in modern grocery retailers in terms of retail value share, are likely to come under increased pressure from international players during the forecast period. In particular, CFAO Group is planning to expand its Carrefour and Supeco store networks aggressively.
Despite the fact that pan-African internet retailer Jumia Technologies AG ceased operations in Cameroon during 2019, modern grocery retailers are likely to increase their invest in e-commerce during the forecast period. Spar already has an online platform, and others are likely to join it.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Modern Grocery Retailers industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Modern Grocery Retailers industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Modern grocery retailing is the aggregation of those grocery channels that have emerged alongside the growth of chained retail. For Euromonitor, modern grocery retailing is the aggregation of five channels: Hypermarkets, Supermarkets, Discounters, Forecourt Retailers and Convenience Stores. While there can be traditional (i.e. non-chained) supermarkets or forecourt retailers, for example, due to the store's presence in the channel, these stores are still considered as modern for Euromonitor International.See All of Our Definitions
This report originates from Passport, our Modern Grocery Retailers research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!