Morocco

In response to Morocco's hot climate, loose trousers, loose tops, and dresses have surged in popularity. Dresses, especially, have seen significant growth as they cater to both conservative and less conservative women. This trend aligns with a…

The national team's World Cup success significantly boosted sales of national football t-shirts among both locals and tourists, attributing to impressive growth. Meanwhile, BD Morocco's collaboration with athlete Hadi Laabi for brand promotion…

Increasing price-sensitivity among male consumers led to a notable shift in preferences towards more affordable clothing options, particularly in economy clothing. This trend was further accentuated by the rise in customs duties on imported textile…

Tough economic conditions have led consumers to favour more affordable yet quality jeans, resulting in increased demand for economy and standard jeans. Standard jeans are preferred for their affordability, while economy jeans, especially favoured by…

Hosiery purchases in Morocco continue to reflect low brand loyalty, primarily occurring as incidental buys during other shopping trips. The prevailing difficult economic conditions have severely constrained consumer finances, prompting a…