Morocco

In limited-service restaurants, there is a growing focus on technology as players seek to provide a faster service. McDonald’s (First Restaurant International) has fared much better than its rivals in 2023. This is largely due to its flexible…

Full-service restaurants remain under pressure in 2023, despite the lifting of COVID-19 restrictions. Inflation has forced operators to increase menu prices, and together with higher levels of unemployment this has hampered domestic demand. Locals…

Consumer foodservice in Morocco witnessed steady growth in 2023, despite the pressing issue of high inflation. In the face of rising prices, locals have changed how they eat, with simpler meals and eating out less frequently becoming more…

Major chains of restaurants and cafés are opening and expanding across Morocco in line with development of infrastructure, tourism and the broader urbanisation trend. Chains are taking over from smaller, independent food outlets in Morocco,…

Morocco has become an attraction hub for global coffee chains and brands, thanks to its stability in the region and the fact that users of consumer foodservice in Morocco are not as price-sensitive as seen in other territories. Indeed, an increasing…

In 2021, street stalls/kiosks benefited from the fact that consumers were less fearful of infection with the SARS-CoV-2 virus while eating outside - especially at street stalls and/or foodservice kiosks – than in the previous year. Households were…