Myanmar

The Yangon in Myanmar report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

Consumption of tax-paid cigarettes continues to fall in 2022, with many consumers eschewing locally manufactured cigarettes in favour of either illicit imports or traditional cheroots and quids. Demand for the Red Ruby brand continues to decline…

Tissue and hygiene in Myanmar posted strong retail volume growth in 2023, supported by population growth and urbanisation, despite higher prices. The consumer base mainly consists of middle- and high-income consumers. However, households remained…

Emerging Asia has been one of the most exciting regions in emerging markets during the last two decades and this trend is expected to continue, though the pace of growth has slowed down as the economies transform and mature. By 2040, emerging Asia…

Political and economic repercussions, such as regional conflicts, inflation, and currency depreciation, resulting from the 2021 coup have cast a shadow on Myanmar's staple foods in 2023. Retail prices have persistently surged across various…

In 2023, soft drinks players adjusted their business and marketing strategies. This included launching smaller pack sizes, implementing marketing promotions and launching new budget brands. This was done in a bid to remain competitive amidst the…

In 2023, Myanmar's recovery from the COVID-19 pandemic and military coup faces new challenges due to global inflation. Soaring prices have led to decreased purchasing power, prompting a shift in snack consumption patterns. Consumers are downtrading…

Retail in Myanmar witnessed double-digit growth in current value terms in 2022 but this was largely driven by high inflation and the depreciation of the local currency exchange rate. Households became more price sensitive amidst declining purchasing…

With a turnover of USD365.8 billion in 2021, Asia Pacific was the world’s second largest region for recreation, entertainment and arts. Over the next decade, the region’s entertainment industry is poised to grow at the fastest rate, nearly closing…