Netherlands

Dutch consumers are increasingly aware of the harmful effects of chemicals on their health and look to refrain from buying air care products that might potentially emit harmful chemicals, opting for more natural solutions instead. As a consequence,…

Air treatment continued to grow in 2023, as a comfortable home remained a priority for most consumers. As Dutch summers become unpredictably hot, consumers are interested in long-term solutions which are also sustainable in terms of energy use. As a…

The Dutch government increased the flight tax from EUR7.95 to EUR26.43 per passenger per outbound flight, starting on 1 January 2023. New climate and environmental regulations from the European Commission and the Dutch government will increase the…

In 2022, the full reopening of on-trade establishments had a significant impact on the development of alcoholic drinks in the Netherlands. This was due to the fact that on-trade outlets had been closed for extended periods during the pandemic and…

The Netherlands has witnessed a gradual increase in beer packaging within the alcoholic drinks market due to the flourishing craft beer movement, which has led to an expansion of microbreweries and demand for diverse beer flavours, prompting…

The Amsterdam in the Netherlands report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

While most categories of analgesics are set to witness decreases in retail volume sales over 2023, this is largely due to spikes in sales in the wake of the Coronavirus (COVID-19) pandemic as stress and anxiety levels increased. In 2023, many…

Accessories sales in the Netherlands are witnessing a surge in interest among consumers, especially for fashion accessories like scarves, hats, and gloves. These items are increasingly viewed as style complements, expected to demonstrate robust…

The sales forecast for apparel and footwear in 2023 projects positive, albeit tempered, growth compared to the previous year. A prevailing sense of lower consumer confidence is impacting demand, leading to a more prudent approach to spending among…

Apparel and footwear specialists registered modest growth in current value terms in 2023 although this was down to inflation rather than an increase in demand. Consumers were looking to make savings in 2023 due to pressure on disposable income which…

BCC was declared bankrupt by a court in the Netherlands in September 2023 with the retailer finding itself unable to stay afloat amidst rising costs and falling demand. The bankruptcy was also seen to be due to a failure to innovate or successfully…

Asian speciality drinks remains a niche category with very limited sales in the Dutch market. With little investment in innovation and marketing, the category remains reliant on a small base of specific consumer groups and has experienced a…

Increased growth in the elderly population in 2023 continued to fuel growth of AFH tissue and hygiene value sales in the Netherlands as the elderly generally need significantly more care than younger people. This is true for both hospital care and…

Baby and child-specific products in the Netherlands was affected by the slowdown in the birth rate after a pandemic-induced peak and spikes in average unit prices. These were the main reasons for the declines in retail volume sales of baby and…

The COVID-19 pandemic meant a domestic shift for many consumers. As parents found themselves confined more to their homes, mothers had more time to focus on their children, with many in the Netherlands breastfeeding their babies for more months than…

The retail unit volume growth of milk formula packaging within baby food packaging in the Netherlands at the end of the review period was driven by the increasing trend towards formula feeding among Dutch parents. This trend was due to factors such…

Bags and luggage is projected to experience robust growth in 2023, driven by an upsurge in travel activities and a growing preference among Dutch consumers for shorter, more frequent getaways. This trend is significantly contributing to an increased…

Bread continues to be perceived as a fundamental staple, offering affordability and nutritional value. It remains a popular choice for lunch, serving as the primary mealtime option, closely followed by breakfast. Despite the emergence of alternative…

Bath and shower in the Netherlands witnessed a slight decline in retail current value sales in 2023, and a strong decrease in retail volume terms. The 2023 development of the category was a tale of two main trends. On the one hand, there was strong…

As in many industries, most categories of beauty and personal care in the Netherlands saw a strong increase in retail current value sales in 2023. However, this growth mainly came from high inflationary pressure on prices, with retail volume sales…

Within the pack types used in the packaging of toothpaste, squeezable plastic tubes accounted for the dominant share in 2022, with folding cartons the next biggest pack type. Toothpaste brands are increasingly launching sustainably packaged products…

In 2022, beer experienced an almost complete recovery in total volume terms compared to 2019 pre-pandemic sales levels. In comparison to 2021, there was a much stronger recovery in on-trade sales, albeit this led to a decline in off-trade sales. The…

With rising prices in 2023 consumers sought ways to save money whenever possible. Despite hefty price increases in 2022 and 2023, private label bleach products remained inexpensive. Bleach is still seen to be an effective cleaning product, and many…

Current value sales of leisure packages are projected to see dynamic growth in 2023, following an exponential increment over 2022. As a result, leisure packages current value sales are expected to return very close to the 2019 pre-Coronavirus…

After posting declines in off-trade volume sales over 2021-2022 due to significant price increases, bottled water has shown a modest return to growth in this respect in 2023. While the upward trend in average unit prices has persisted, hikes have not…

Consumers are increasingly viewing breakfast cereal as a healthy option, driving the growth of muesli and granola while hindering the expansion of children's cereals, which tend to be high in sugar. In response to this, manufacturers of children's…

The Netherlands has a highly developed economy, with a competitive business environment and a stable financial sector. The quality of the country’s judicial system is among the highest in the world, and political corruption is not tolerated. The…

In 2023 butter and spreads in the Netherlands is facing a rise in average unit prices, albeit at a moderated pace when compared to the previous year, 2022, with a notable deficit of milk fat in the global markets underpinning the price hikes for…

Cafés/bars saw steady decline in the number of outlets during the review period, which continued throughout 2023. The biggest problem is within independent bars/pubs, which is home to a persistent fall in the large number of traditional Dutch pubs…

This report analyses the market for cannabis in the Netherlands. For the purposes of the study, the market has been defined as follows:

Carbonates in the Netherlands is poised to contract in off-trade volume terms for a third consecutive year in 2023. This is partly because health concerns are increasingly leading people to move away from these products in favour of other types of…

In cat food in the Netherlands, mid-priced brands like Whiskas have benefited as some consumers previously buying premium options, especially in wet cat food, traded down. As cats are often more sensitive than dogs to changes in their diet,…

While charge card payments have experienced some growth in popularity over the review period, they remain a relatively minor payment method in the Netherlands, largely due to deeply ingrained cultural factors. Dutch consumers typically gravitate…

The traditional cheese sector in the Netherlands is facing a series of challenges in 2023, with a continued dip in retail volume sales. This is the result of several factors, including soaring cheese prices leading to fewer purchases among local…

Anticipated healthy growth in childrenswear across its three subcategories in 2023 is being propelled by sustained demand for quality products and an escalating interest in fashion and design. The extended use of social media platforms is…

During the pandemic, consumers sought comfort in chocolate due to spending more time at home and had limited access to foodservice outlets. However, in 2023, there is a slight decline in chocolate sales volume, especially noticeable in the tablets…

At the beginning of the review period, Heineken heavily invested in cider/perry. The company had the ambition of making cider/perry a mainstream category within alcoholic drinks, with the goal of making both the Jillz brand and Apple Bandit major…

Some smokers have been switching to cheaper brands of cigarettes in order to reduce their expenditure on these products. This was being driven by the reduction in purchasing power as a result of the high inflation rates being seen in the Netherlands,…

One of the leading factors contributing to decline in sales of smoking tobacco over the last two years was that the excise tax increased in 2021. The government in the Netherlands is now increasing the excise on smoking tobacco at the same time as it…

Retail volume sales of coffee in the Netherlands are set to contract for a third consecutive year in 2023. This is partly attributable to the easing of the pandemic and the ending of associated restrictions, in that consumers are now spending more…

Colour cosmetics in the Netherlands profited from the further recovery of the frequency of out-of-home social activities and events after the heavy mobility restrictions of the Coronavirus (COVID-19) crisis. As with fragrances, colour cosmetics are…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in the Netherlands covers production and consumption trends in agricultural commodities,…

The report examines key factors in supply chain risks in metals, energy and agricultural commodities. Production, market supply concentration and political risks analysis can help to better identify potential risks and prepare for potential…

Computers and peripherals are set to register a steep decline in volume sales in 2023 as consumers are proving reluctant to spend on big items due to the high rate of inflation. Apart from that, the uncertainty caused by the war following the Russian…

Concentrates have long been considered a more economical alternative to other types of soft drinks by Dutch consumers. However, the traditional advantage they enjoy in this regard has recently been eroded by steep price hikes amidst high inflation…

Chocolate confectionery packaging, which dominates demand for confectionery packaging in the Netherlands in retail unit volume share terms, continued to record a positive performance in 2022. This was due to factors such as chocolate being a beloved…

Due to rising inflation and price sensitivity, sales of consumer appliances in the Netherlands were challenged in 2023. Retail volume sales of both large and smaller appliances declined as consumers remained cautious, postponing purchases, especially…

Lending institutions in the Netherlands are adapting their lending norms to accommodate inflation and the increasing cost of living. These updated lending norms predominantly affect consumer credit. By incorporating rising prices into their…

Consumer electronics is set to see a significant decline in volume sales in the Dutch market in 2023 driven by challenges brought about by the war in Ukraine, inflation, and the energy crisis. Consumers’ expectations are low and as a result, they…

Consumer foodservice by location witnessed a lot of turmoil while the COVID-19 pandemic was in full swing. During 2020, standalone foodservice outlets fared better than retail, travel, leisure, and lodging segments. This was mainly because all…