Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in New Zealand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Wound care registered an increase in demand in 2023, continuing the trend of the previous year. This was due mainly to the greater number of New Zealanders taking part in sports and other physical activities, which were likely to cause minor…
Weight management and wellbeing saw continued growth in in current value terms in 2023, with obesity being a key driver of demand. The country currently has one of the highest obesity rates among adults within OECD countries, with one in three adults…
Retail sales of vitamins registered a marked slowdown in growth in current value terms in 2023, as consumers’ lives began to normalise post-pandemic. During 2022, a severe flu season, coupled with a new wave of COVID-19, saw New Zealanders flocking…
Sports nutrition continued to perform well in New Zealand in 2023, as consumers looked to improve their health and wellbeing. The COVID-19 pandemic served as a wake-up call for many New Zealanders, many of whom were keen to make lifestyle changes in…
Retail sales of sleep aids registered accelerated growth in current value terms in 2023, continuing the upward trajectory seen over the review period. Many New Zealanders struggled to achieve the recommended seven to eight hours sleep each night, and…