New Zealand

In 2023, New Zealand’s economy underperformed, with GDP growth of 0.7%, despite a slight increase in private and public spending. The country is predicted to see a moderate economic upturn in 2024, with projected GDP growth of 1.0%, and a CAGR of…

In 2023, retail value sales of sun care products recorded modest growth. According to a study conducted by Cosmetics New Zealand in September 2022, the majority of New Zealanders have not adopted sunscreen in their daily routines. In the summer, the…

In 2023, retail value sales of skin care products recorded steady growth. This was largely driven by inflationary pressures, however, as volume sales were muted. Innovation has been a key driver of growth in skin care and recent product launches have…

Consumers in New Zealand were found to spend more cautiously in 2023 due to rising living costs, which limited growth in premium beauty and personal care. Many consumers found that they were spending more on everyday necessities and as a result were…

In 2023, oral care sales in New Zealand recorded solid growth in both value and volume terms. Products such as toothpaste, toothbrushes, and mouthwash are considered a personal care staple by most consumers and are often included on grocery lists.…

Men’s grooming in New Zealand saw a fall in both retail value and volume sales in 2023. There was little product innovation and there were few new product launches in men's grooming in 2023. Across most subcategories, mainstream brands continue to be…

In 2023, well-established mainstream brands in mass beauty and personal care benefited from the complex economic environment. Households in New Zealand experienced large increases to living costs due to increases in interest payments and grocery food…

In 2023, retail value sales of hair care in New Zealand recorded negligible growth, while volume sales declined. According to data published by Stats NZ, the cost of living for an average household in New Zealand rose by 7% over the 12 months up to…

Fragrances recorded modest retail value sales growth in 2023, whilst volume sales declined. Rising living costs and inflationary pressures were top of mind for consumers in 2023. As consumers tried to stretch their budgets to purchase everyday…

Similar to other personal care staples, sales of products in the depilatories category were also impacted by the rising cost of living in 2023. According to Stats NZ, the cost of living for an average household in New Zealand increased by 7% over the…

In 2023, retail value sales of deodorants in New Zealand registered stable growth, while volume sales declined. According to Stats NZ, the cost of living for an average household in New Zealand increased by 7% over the 12 months up to September 2023.…

Retail value sales of colour cosmetics recorded double-digit growth in 2023. This was largely driven by inflationary pressures, however, as volume growth was more muted. The demand for products that support skin health is not only driving trends in…

Retail value sales of beauty and personal care products recorded solid growth in 2023. This increase was largely driven by inflationary pressures, however, as volume sales saw a decline. According to Stats NZ, the cost of living for an average…

Retail value sales of bath and shower products recorded solid growth in value terms in 2023. This growth was largely driven by inflationary pressures, however, as volume sales declined. According to Stats NZ, the cost of living for an average…

In 2023, products with gentle formulation continued to see strong demand in baby and child-specific products, with consumers gravitating towards products with natural or plant-based ingredients. More and more consumers are steering away from products…

Positive net migration and natural change will drive population growth in New Zealand from 2021 to 2040. Ageing will rise and shape demographics as quality healthcare and living standards boost the 65+ population. Improvements in city infrastructure…

2023 marked the first year without COVID-19 restrictions since the onset of the pandemic in 2020. With New Zealanders spending more time at home between 2020-2022 due to lockdowns and various restrictions, there was a surge in demand for cleaning…

Retail value sales through vending in New Zealand remained low in 2022, with growth potential limited by decline in impulse purchases. With local consumers spending more time at home due to COVID-19 restrictions, vending machines, which primarily…

In 2023, unit prices for tissue and hygiene products experienced a significant increase, driven primarily by inflationary pressures. While fuel costs stabilised after the initial shock of the 2022 Russian invasion of Ukraine, the temporary removal of…

Supermarkets in New Zealand continued to register strong retail current value growth in 2023, which was faster than the 2022 increase. However, this was informed by inflationary pressures driving up unit prices of grocery products. While fuel costs…

Small local grocers in New Zealand saw faster retail current value growth in 2023, compared to 2022. However, as with other retail formats, this performance owed much to inflationary pressures exerting upward pressure on grocery unit prices. While…

In 2023, the absence of COVID-19 restrictions marked a significant shift from the preceding years of pandemic-induced lockdowns and constraints. Between 2020 and 2022, New Zealanders spent extended periods at home, resulting in heightened demand for…

The key theme in retail in New Zealand in 2023 was inflation. A major aspect in the wake of the Coronavirus (COVID-19) pandemic has been persistently high levels of inflation, impacting producers, distributors and supply chains, with no retail…

In 2023, retail e-commerce in New Zealand was affected by high inflation, with shoppers continuing to adapt their behaviours to the economic conditions around them. Product price increases were held to have accounted for the largest part of current…

Retail adult incontinence continued to experience strong value sales growth in 2023, with inflationary pressures playing a significant role. Despite stabilisation in fuel costs after the initial shock in 2022 following the Russian invasion of…

Value sales growth within nappies/diapers/pants remained robust in 2023, with inflationary pressures being a significant contributor. While fuel costs stabilised after the initial shock in 2022 following the Russian invasion of Ukraine, the…

Value sales growth within menstrual care remained robust in 2023 in New Zealand, largely due to inflationary pressures. Although fuel costs stabilised after the initial shock in 2022 following the Russian invasion of Ukraine, the Government's…

Home products specialists in New Zealand recorded moderate retail current value growth due to high inflationary pressure on prices in 2023. Moreover, in real terms the category posted a decline. During the COVID-19 pandemic, closed borders and a…

Health and beauty specialists in New Zealand continued to post strong growth in unit prices in an inflationary climate in 2023, which spurred fast retail current value sales growth. However, this was somewhat offset by reductions in consumers’…

General merchandise stores in New Zealand posted slight retail current value growth, but declines in real terms, in 2023. Closed borders and a relatively stable economy, compared with the global situation, supported discretionary spending levels as…

2023 was the first year since 2019 in which direct selling in New Zealand was not subject to social, trading or movement restrictions. These limitations had adversely impacted the trading ability of direct selling companies earlier in the review…

Convenience retailers in New Zealand continued to see retail current value sales growth in 2023; however, this was supported by inflationary pressures driving up unit prices of grocery products. While fuel costs stabilised following an initial shock…

In 2023, New Zealand experienced the first year without COVID-19 restrictions since the pandemic's onset in 2020. The prolonged periods of lockdowns and restrictions from 2020 to 2022 had kept people at home more frequently, leading to a surge in…

Appliances and electronics specialists in New Zealand saw only marginal retail current value growth in 2023, despite a slight increase in the number of outlets. In the wake of the COVID-19 pandemic, closed borders and a relatively stable economy…

While apparel and footwear specialists in New Zealand saw retail current value sales growth over 2023, the overall performance of the category reflected differences in the year. In the first half of the year, retail current value sales remained…

Most types of consumer foodservice saw sales decline in 2023 and this is also apparent in the street stalls/kiosks channel. The majority of this category is made up with mobile café trucks and the various hybrid work arrangements has meant consumers…

Self-service cafeterias, as a channel, has reached saturation in New Zealand with low single digit growth in 2023. The category mainly includes buffet style businesses which are not popular in New Zealand. While buffets can offer good value to…

2023 brought new challenges for the consumer foodservice industry and businesses were forced to deal with higher costs and interest rates. Despite the rise in costs and consumers cutting back on spending, most categories of limited-service…

After a fairly strong recovery of the category in 2022, 2023 proved to be a tougher year for full-service restaurants. Inflation had a twofold impact on full-service restaurants. The higher cost of ingredients has resulted in menu prices being raised…

Consumer foodservice in 2023 was unable to keep up with the strong recovery of 2022. The previous year had strong growth on the back of consumers increasing their spend after two years of various lockdowns and service restrictions. However, inflation…

In 2023, the consumer foodservice sector experienced a notable shift as travel-related establishments emerged as significant drivers of growth. With the resumption of international travel, airports, train stations, and other travel hubs saw a…

As the rising cost of living has squeezed consumer budgets and capacity for discretionary spending, downtrading has become quite common. For coffee, this means consumers spending more money at chained cafés like McCafé from McDonalds or convenience…

In 2023, value sales within the toilet care category remained robust, largely influenced by inflationary pressures. Despite the stabilisation of fuel costs following the initial shock in 2022 after the Russian invasion of Ukraine, the temporary…

In 2023, the absence of COVID-19 restrictions marked a pivotal shift in consumer behaviour, as it was the first year without such constraints since the onset of the pandemic in 2020. During the lockdowns and restrictions between 2020 and 2022,…

In 2023, polishes experienced robust value sales growth, primarily influenced by inflationary pressures. Although fuel costs stabilised after the initial shock in 2022 following the Russian invasion of Ukraine, the Government's temporary removal of…

Laundry care in New Zealand experienced robust value sales growth in 2023, primarily influenced by inflationary pressures. Despite the stabilisation of fuel costs after the initial shock in 2022 due to the Russian invasion of Ukraine, the…

The year 2023 witnessed a mild winter and an early onset of warmer summer months in New Zealand, attributed to an El Niño weather system. El Niño typically brings increased westerly winds, more rain in the west, and dry conditions in the east. The…

In 2023, home care in New Zealand witnessed a sharp increase in unit prices, driven by broader inflationary pressures. Factors such as the stabilisation of fuel costs post the 2022 Russian invasion of Ukraine, the end of the Government's temporary…

In 2023, dishwashing experienced robust value sales growth, largely influenced by inflationary pressures contributing to rising unit prices. Although fuel costs had stabilised after the initial shock in 2022 following the Russian invasion of Ukraine,…

In 2023, value sales growth within the bleach category remained robust, significantly influenced by inflationary pressures. Despite the stabilisation of fuel costs following the initial shock in 2022 after the Russian invasion of Ukraine, the…