New Zealand

Restrictions on movement, changing consumer preferences and the heightened focus on safety triggered by the COVID-19 pandemic are anticipated to alter the future of consumer mobility, urban planning and construction. The surge in homeworking, reduced…

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

The report will explore the key themes transforming consumer behaviour in Asia Pacific in the world beyond the pandemic, namely Digital Living, Rethink Wellness, Sustainable Living, Make My Life Easier and Search for Experiences, and the strategies…

Sustainability issues are pushing forward a new chapter in how people get around in cities. From using shared mobility, to buying electric vehicles, urban mobility is a fast-changing industry. The briefing examines urban mobility trends, focusing on…

Asian speciality drinks remained a negligible category in New Zealand in 2021. These products are mainly sold via off- and on-trade outlets specialising in Asian groceries or cuisine, with outlets carrying different brands depending on their regional…

Similar to other retail channels, hypermarkets has been experiencing rising costs associated with inflation and high shipping costs. However, retailers have been strategic in passing costs on to consumers, and have continued to offer low prices for…

The dominance of cats in New Zealand may slowly be coming to an end with a decline in the growth rates of cats after COVID-19. The cat population in New Zealand grew marginally in 2022, compared to the growth rate for dogs. Some of the key reasons…

Dog parents in New Zealand are favouring dry food over wet food for their dogs. Dry food has numerous benefits for dogs such as being good for teeth and helping with digestion by encouraging the dog to chew more. Dry dog food makes up over half of…

Small mammal/reptile food recorded solid current value growth toward the end of the review period, with the pandemic having boosted the other pet population and ownership. This resulted in an increasing demand for associated food and products. Small…

After a boom in pet adoption and demand for pet care during the lockdown years of 2020 and 2021, a sense of normalcy has returned, much like in other areas of society and in the economy. While the pet population is still growing, the rate is nowhere…

There has been a growing trend in pet parents treating their pets to some luxury with expensive clothing and accessories. While still a niche product area, pet parents are starting to explore fashion trends and ideas for their pets. As pets are…

New Zealand is among the top five business environments in terms of economic freedom, and the country’s high government integrity points to a low corruption perception, and its absence of tariff and non-tariff barriers adds to an attractive…

New Zealand’s business climate is dynamic and ‘mostly free’ for economic freedom, whilst corruption is not a problem, but political instability is rising owing to the scheduled general election in October 2023. As inflation continues to trouble…

Smoking prevalence in New Zealand has continued to experience a steady decline in recent years. This can be attributed to various factors, such as increasing health awareness, significant unit price increases driven by annual tax hikes, and strict…

While cigars and smoking tobacco continued to decline in 2022, cigarillos managed to record marginally positive growth in this year, representing something of a rebound in its performance after seeing a declining trajectory during the pandemic. The…

During the review period, there was a significant increase in the sales of next-generation tobacco products, including e-vapour products and heated tobacco products. This growth can be attributed to the growing interest among smokers who are seeking…

In 2022, the New Zealand government maintained its commitment to implementing new regulations for tobacco products as part of ongoing efforts to reduce smoking prevalence. These efforts have been successful in driving down smoking rates due to…

The COVID-19 pandemic had a significant impact on on-trade sales of alcoholic drinks in New Zealand, with lockdowns and restrictions limiting the trading ability of on-trade outlets. Although the country has moved on from the pandemic and reopened…

As New Zealand emerges from the COVID-19 pandemic, the performance of beer was characterised by strong growth in two key categories – ales and non-alcoholic beers, with both categories recording double digit growth. With the categories operating at…

Cider/perry experienced strong growth during the early stages of the review period, with premiumisation trends driving the reinvigoration of the category. However, the same underlying growth drivers that benefited the category are now hurting it, as…