Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in New Zealand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Chobani has seen success in the Australian market – set to rank first in flavoured yoghurt with a share of just over 9% in 2023. The brand has been operating in the Australian market since 2017, and finally launched in New Zealand in 2022. Being a…
Wound care registered an increase in demand in 2023, continuing the trend of the previous year. This was due mainly to the greater number of New Zealanders taking part in sports and other physical activities, which were likely to cause minor…
2023 marked the first year without COVID-19 restrictions since the onset of the pandemic in 2020. With New Zealanders spending more time at home between 2020-2022 due to lockdowns and various restrictions, there was a surge in demand for cleaning…
As the country emerged from the COVID-19 pandemic, the wine industry found itself at cross-roads. With wine being quite a mature category, strong innovation in spirit-based RTDs has created strong competition for wine, with RTDs positioned as…
The Wellington in New Zealand report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…
Weight management and wellbeing saw continued growth in in current value terms in 2023, with obesity being a key driver of demand. The country currently has one of the highest obesity rates among adults within OECD countries, with one in three adults…
Retail sales of vitamins registered a marked slowdown in growth in current value terms in 2023, as consumers’ lives began to normalise post-pandemic. During 2022, a severe flu season, coupled with a new wave of COVID-19, saw New Zealanders flocking…
Retail value sales through vending in New Zealand remained low in 2022, with growth potential limited by decline in impulse purchases. With local consumers spending more time at home due to COVID-19 restrictions, vending machines, which primarily…
In March 2023, New Zealand garnered a spot among a select group of countries granted Approved Destination Status (ADS) by China's Ministry of Culture and Tourism. This development marked the country's phased reopening of its borders. In the…
In March 2023, New Zealand was announced as one of the select few countries granted approved destination status (ADS) by China's Ministry of Culture and Tourism, as China began re-opening its borders. Before the pandemic, China stood as New Zealand’s…
The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…
In 2023, value sales within the toilet care category remained robust, largely influenced by inflationary pressures. Despite the stabilisation of fuel costs following the initial shock in 2022 after the Russian invasion of Ukraine, the temporary…
In 2022, the New Zealand government maintained its commitment to implementing new regulations for tobacco products as part of ongoing efforts to reduce smoking prevalence. These efforts have been successful in driving down smoking rates due to…
In 2023, unit prices for tissue and hygiene products experienced a significant increase, driven primarily by inflationary pressures. While fuel costs stabilised after the initial shock of the 2022 Russian invasion of Ukraine, the temporary removal of…
Restrictions on movement, changing consumer preferences and the heightened focus on safety triggered by the COVID-19 pandemic are anticipated to alter the future of consumer mobility, urban planning and construction. The surge in homeworking, reduced…
It is reported that competition is increasing in tea in New Zealand, with small producers being particularly active in their competitive strategies. Whilst Jacobs Douwe Egberts NZ holds the strongest lead in company terms, the player’s Bell brand is…
Current value sales growth within sweet spreads remains strong in 2023 with broader inflationary pressures a key contributor to this. While fuel costs have stabilised following the initial shock in 2022 after Russia’s invasion of Ukraine, the…
While New Zealand has returned to a sense of normality post-pandemic, the wider effects of it continue to linger in the form of sustainably high rates of inflation. The drivers behind this are multifaceted, with the Reserve Bank of New Zealand…
In 2023, the absence of COVID-19 restrictions marked a pivotal shift in consumer behaviour, as it was the first year without such constraints since the onset of the pandemic in 2020. During the lockdowns and restrictions between 2020 and 2022,…
Supermarkets in New Zealand continued to register strong retail current value growth in 2023, which was faster than the 2022 increase. However, this was informed by inflationary pressures driving up unit prices of grocery products. While fuel costs…
In 2023, retail value sales of sun care products recorded modest growth. According to a study conducted by Cosmetics New Zealand in September 2022, the majority of New Zealanders have not adopted sunscreen in their daily routines. In the summer, the…
While New Zealand has returned to a sense of normality post-pandemic, the wider effects of it continue to linger in the form of sustainably high rates of inflation. Several factors contribute to these inflationary pressures. The Reserve Bank of New…
Most types of consumer foodservice saw sales decline in 2023 and this is also apparent in the street stalls/kiosks channel. The majority of this category is made up with mobile café trucks and the various hybrid work arrangements has meant consumers…
Value sales growth across staple foods remains strong in 2023 with broader inflationary pressures a key contributor to this. While fuel costs have stabilised following the initial shock in 2022 after Russia invaded Ukraine, the local government’s…
Sports nutrition continued to perform well in New Zealand in 2023, as consumers looked to improve their health and wellbeing. The COVID-19 pandemic served as a wake-up call for many New Zealanders, many of whom were keen to make lifestyle changes in…
2023 was the first year since 2019 in which New Zealand was largely free of COVID-19 restrictions, with no movement or gathering restrictions in place and the border fully open. As such, the year saw the full resumption of winter and summer sports,…
The health and wellness trend seen globally and in New Zealand, particularly amongst millennial consumers, has been influencing demand for ‘better-for-you’ drinks, such as zero-alcohol beers, lighter wines, low-alcohol seltzers, and lower carb and…
Value growth was strong across soft drinks in 2023 thanks in large part to broader inflationary pressures. While fuel costs have stabilised following the initial shock resulting from the Russian invasion of Ukraine early in 2022, the New Zealand…
The post-pandemic period in New Zealand has witnessed sustainably high rates of inflation. Multiple factors have contributed to this inflationary environment. The Reserve Bank of New Zealand's decision to lower interest rates to record lows at the…
During the review period, there was a significant increase in the sales of next-generation tobacco products, including e-vapour products and heated tobacco products. This growth can be attributed to the growing interest among smokers who are seeking…
Small local grocers in New Zealand saw faster retail current value growth in 2023, compared to 2022. However, as with other retail formats, this performance owed much to inflationary pressures exerting upward pressure on grocery unit prices. While…
Retail sales of sleep aids registered accelerated growth in current value terms in 2023, continuing the upward trajectory seen over the review period. Many New Zealanders struggled to achieve the recommended seven to eight hours sleep each night, and…
In 2023, retail value sales of skin care products recorded steady growth. This was largely driven by inflationary pressures, however, as volume sales were muted. Innovation has been a key driver of growth in skin care and recent product launches have…
Self-service cafeterias, as a channel, has reached saturation in New Zealand with low single digit growth in 2023. The category mainly includes buffet style businesses which are not popular in New Zealand. While buffets can offer good value to…
New Zealand continues to experience sustainably high rates of inflation. The causes of this inflation are multifaceted, including the Reserve Bank of New Zealand's record-low interest rates at the start of the pandemic, supply chain disruptions,…
Current value sales growth within sauces, dips and condiments remains strong in 2023 with broader inflationary pressures a key contributor to this. While fuel costs have stabilised following the initial shock in 2022 after Russia’s invasion of…
RTDs (Ready-to-Drink beverages) have maintained their position as the strongest performing category within the alcoholic drinks market in New Zealand. Historically plagued by a reputation for being high in sugar, targeted toward children, and…
During the review period, RTD tea benefited strongly from an association with health and wellness preferences, with carbonated RTD tea and kombucha in particular aligning with functional health and wellness trends and being a major driver behind…
Within RTD coffee, the popularity of the category has been driven by cold brew coffee. The RTD coffee category is amongst the most sensitive of all soft drinks categories to international pricing pressures owing to its reliance on imported coffee.…
Value sales growth of rice, pasta and noodles remains strong in 2023 with broader inflationary pressures a key contributor to this trend. While fuel costs in New Zealand have stabilised following the initial shock in 2022 when Russia invaded Ukraine,…
In 2023, the absence of COVID-19 restrictions marked a significant shift from the preceding years of pandemic-induced lockdowns and constraints. Between 2020 and 2022, New Zealanders spent extended periods at home, resulting in heightened demand for…
The key theme in retail in New Zealand in 2023 was inflation. A major aspect in the wake of the Coronavirus (COVID-19) pandemic has been persistently high levels of inflation, impacting producers, distributors and supply chains, with no retail…
In 2023, retail e-commerce in New Zealand was affected by high inflation, with shoppers continuing to adapt their behaviours to the economic conditions around them. Product price increases were held to have accounted for the largest part of current…
Retail adult incontinence continued to experience strong value sales growth in 2023, with inflationary pressures playing a significant role. Despite stabilisation in fuel costs after the initial shock in 2022 following the Russian invasion of…
Value sales growth of processed meat, seafood and alternatives to meat remains strong in 2023 with broader inflationary pressures a key contributor to this trend. While fuel costs in New Zealand have stabilised following the initial shock in 2022…
According to local sources, food prices have risen by their fastest annual rate in 32 years in New Zealand. Fresh fruit and vegetable prices are among the products impacted, including kiwifruit, potatoes and tomatoes. Growers have faced significant…
Consumers in New Zealand were found to spend more cautiously in 2023 due to rising living costs, which limited growth in premium beauty and personal care. Many consumers found that they were spending more on everyday necessities and as a result were…
In 2023, polishes experienced robust value sales growth, primarily influenced by inflationary pressures. Although fuel costs stabilised after the initial shock in 2022 following the Russian invasion of Ukraine, the Government's temporary removal of…
Private label lines from Foodstuffs and Woolworths have been performing well across multiple dairy categories. Their cheaper price point makes them an appealing choice for customers at a time when household budgets are limited. This has been no…
There has been a growing trend in pet parents treating their pets to some luxury with expensive clothing and accessories. While still a niche product area, pet parents are starting to explore fashion trends and ideas for their pets. As pets are…