Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in New Zealand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The absence of COVID-19 restrictions in 2023 marked a significant shift in consumer behaviour in the air care category. With New Zealanders spending more time at home between 2020 and 2022 due to lockdowns and various restrictions, there was a…
In late 2021, the New Zealand Government unveiled a phased approach to reopening the country's borders post-pandemic, spanning from July to October. However, prompted by quicker reopening timelines in other nations, the government expedited the…
The COVID-19 pandemic had a significant impact on on-trade sales of alcoholic drinks in New Zealand, with lockdowns and restrictions limiting the trading ability of on-trade outlets. Although the country has moved on from the pandemic and reopened…
Analgesics continued to see solid growth in current value terms in 2023, following the easing of most COVID-19-related restrictions in September 2022. With measures such as lockdowns, mandatory mask-wearing and social distancing no longer in place,…
While apparel and footwear specialists in New Zealand saw retail current value sales growth over 2023, the overall performance of the category reflected differences in the year. In the first half of the year, retail current value sales remained…
Appliances and electronics specialists in New Zealand saw only marginal retail current value growth in 2023, despite a slight increase in the number of outlets. In the wake of the COVID-19 pandemic, closed borders and a relatively stable economy…
Asian speciality drinks remained a negligible category in New Zealand in 2021. These products are mainly sold via off- and on-trade outlets specialising in Asian groceries or cuisine, with outlets carrying different brands depending on their regional…
The Auckland in New Zealand report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…
In 2023, New Zealand experienced the first year without COVID-19 restrictions since the pandemic's onset in 2020. The prolonged periods of lockdowns and restrictions from 2020 to 2022 had kept people at home more frequently, leading to a surge in…
In 2023, products with gentle formulation continued to see strong demand in baby and child-specific products, with consumers gravitating towards products with natural or plant-based ingredients. More and more consumers are steering away from products…