Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Sales of jeans saw a double-digit decline in retail volume terms in 2023 due to the challenging economic conditions. In particular, the high inflation being seen in Nigeria placed limits on consumer spending power. Inflation was driven by the…
The challenging economic conditions in Nigeria in 2023 led to a strong decline in retail volume terms for menswear during the year. In particular, high inflation limited consumer purchasing power. An increase in unemployment and weak spending power…
Demand for sportswear was negatively impacted by the weak economy in 2023, which was caused by high inflation which weakened consumer spending power as the cost of living rose. Although the category registered healthy growth in current value terms in…
Womenswear in Nigeria recorded a strong decline in volume sales in 2023 due to the challenging economic conditions in the country, with value growth being largely due to significant price increases. High inflation limited consumer spending power…