Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The demand for large cooking appliances faced a significant downturn in 2023, primarily due to harsh economic conditions prevailing during the year. High inflation, currency depreciation, and increased fuel costs severely constrained consumer…
The demand for microwaves saw a substantial decline in 2023, primarily due to adverse economic conditions that restricted consumer purchasing power and resulted in soaring unit prices. Heightened inflation, triggered by the devaluation of the local…
Personal care appliances faced a decline in volume terms in 2023, primarily due to adverse economic conditions. High inflation, driven by currency devaluation and fuel price hikes, significantly reduced consumer purchasing power. Consequently,…
In 2023, refrigeration appliances experienced a significant decline in volume terms due to challenging economic conditions, despite being among the most essential categories in Nigeria's consumer appliances sector. Although 2022 had already faced…
In 2023, small cooking appliances faced a decline in volume sales due to economic adversity. The surge in inflation caused by currency devaluation and escalated fuel costs severely impacted consumer spending power, triggering a notable rise in unit…