Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Weakened economic fundamentals have negatively impacted Nigerian consumers’ purchasing power in 2023, resulting in slow growth of consumer foodservice. The cash crunch in the first quarter of the year as a result of the central bank changing the…
Rising inflation and high importing costs affected the growth of full-service restaurants in 2023, especially those offering international cuisines. Global inflation also reduced tourism in the country, which impacted full-service restaurants as…
Chained limited-service operators continue to perform well in 2023 despite the high inflation that has impacted consumers’ purchasing power. The desire to eat out or order quality and hygienic food online among generation Z and millennial consumers…