Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Unilever Nigeria Plc maintains its stronghold in tea sales for 2023, primarily owing to its dominant share in black tea, the largest product area within tea. A household name, Lipton, has sustained its relevance through innovative strategies and…
Nestlé Nigeria Plc dominates retail value sales in 2023. The company achieved this milestone by leveraging its expansive and efficient distribution network, allowing its Milo brand to penetrate remote rural areas across the country. Milo has become a…
In 2023, coffee experienced the most significant surge in volume sales, largely attributed to urbanisation and the evolution of corporate working environments. As Nigerians adopt busier routines and structured work hours, coffee has emerged as a…
Nestlé Nigeria Plc has emerged as a frontrunner in retail coffee sales for the year 2023. The company's exceptional dominance is attributed to its expansive and efficient distribution network, which has facilitated the widespread availability of its…