Nigeria

Yoghurt and sour milk products experience positive volume growth in 2023 despite prevailing economic challenges. The product area bounces back from negative volume growth observed in 2022, attributed to inflationary conditions that affected both…

In adhesive bandages, new technologies and delivery formats have been introduced. Waterproof adhesive bandages have gained popularity, offering protection in wet environments and during activities like swimming. Furthermore, there has been a rise in…

Womenswear in Nigeria recorded a strong decline in volume sales in 2023 due to the challenging economic conditions in the country, with value growth being largely due to significant price increases. High inflation limited consumer spending power…

Wipes in Nigeria suffered category-wide declines in terms of volume sales in 2023, in response to negative economic conditions. In particular, high inflation caused by hikes in fuel prices, and a weakened local currency collaborated to severely…

Demand for wine is quite limited in Nigeria, particularly in comparison with beer, but it increased rapidly in recent years. However, wine returned to decline in total volume terms in 2022, as the weak economy had a negative impact on consumption.…

Overweight and obesity have witnessed a surge in Nigeria, particularly in urban areas where the consumption of processed, unhealthy foods high in fats and calories is prevalent. Consequently, there has been an increased demand for OTC medications to…

Wearables are expected to be the standout performer in 2023, registering double-digit volume growth and that is despite continuing high inflation and also significant currency devaluation, which is making imported products even more expensive.…

During the outbreak of COVID-19, consumers were buying vitamin products as a preventive measure. In addition, there was a widespread belief that Vitamin C could enhance the immune system and reduce the risk of contracting COVID-19. However, with the…

Volume-wise, vacuum cleaners faced a significant decline in 2023 due to adverse economic conditions. High inflation triggered by currency devaluation and fuel price hikes constrained consumer purchasing power, compelling individuals to prioritise…

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

Toilet care performed well in 2023, as consumers focused on essential home care products that responded to their hygiene and sanitation needs in order to prevent diseases. Despite the high inflation, toilet care recorded a slight growth in retail…

While tobacco in Nigeria showed an improved performance in current value growth terms in 2022, this was mainly due to unit price hikes resulting from tax increases and inflationary pressures fuelled by the global recovery from the pandemic, the…

Overall tissue and hygiene in Nigeria turned in a weak performance in 2023, with all categories posting a decline in volume terms as well as relatively slow current value growth. The depreciation of the local currency and fall in disposable incomes…

The next billion consumers represent new growth opportunities worth trillions of dollars in consumer spending across the globe. However, the next billion consumers are not a monolithic cohort, as they vary hugely from market to market. In order to…

The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…

Unilever Nigeria Plc maintains its stronghold in tea sales for 2023, primarily owing to its dominant share in black tea, the largest product area within tea. A household name, Lipton, has sustained its relevance through innovative strategies and…

Sweet spreads recorded a strong volume decline in 2023, having already experienced decline in 2022. Inflationary conditions caused by depreciation of the local currency as well as sharp rises in fuel prices and a Federal Government demonetisation…

In 2023, the market for sweet biscuits, snack bars and fruit snacks in Nigeria is witnessing moderate downturn in volume sales, continuing the significant decline that began in 2022. This trend was largely driven by enduring inflationary conditions -…

Rising price points in 2023 will lead to double-digit retail value growth for surface care, driven by home care disinfectants, oven cleaners, and multi-purpose cleaners. Despite rising prices, surface care only registered a slight drop in retail…

In 2023, supermarkets in Nigeria navigated a dynamic retail landscape characterised by inflation-driven shifts in consumer behaviour, intensified competition, and adaptations to economic challenges. The high inflation rate in Nigeria significantly…