Nigeria

The Abuja in Nigeria report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…

Most areas in air care recorded a retail volume sales decline in 2023 due to high inflation and the increase in unit prices that triggered the double-digit retail value growth in current terms. The affordability of gel air fresheners and…

In 2023, air treatment products faced a decline in volume due to adverse economic conditions. High inflation, propelled by currency devaluation and fuel price hikes, significantly restrained consumer spending. Despite the essential nature of these…

Alcoholic drinks saw a moderate total volume decline in 2022, as weaker consumer spending power due to high inflation and the poor economy, alongside strong unit price increases, limited consumption. Nonetheless, many alcoholic drinks categories…

Analgesics remains the largest category in consumer health in Nigeria. Sales continued to rise in 2023, supported by strong brand positioning and consumer awareness. Other factors driving growth included affordability, widespread availability and a…

Apparel accessories reported a steep decline in sales in retail volume terms in 2023 due to a weak economy, high inflation, and reduced consumer spending power. Since many customers see apparel accessories as non-essential products, the category…

Overall, retail sales of apparel and footwear in Nigeria saw a strong decline in volume terms in 2023 while price inflation ensured sales continued to grow in current value terms. High inflationary conditions limited consumer spending power, forcing…

In 2023, apparel and footwear specialists in Nigeria contended with a challenging retail environment characterised by low consumer purchasing power and rising inflation. As consumers prioritised essential items such as groceries and medicine,…

Appliances and electronics specialists in Nigeria experienced a downturn in 2023 as consumers grappled with economic challenges. Rising costs of appliances and electronics prompted consumers to reassess their purchasing priorities, leading to a…