In contrast to the industry as a whole, Nike Inc’s footwear sales far exceed those of its apparel. Already the global leader in apparel and footwear, the company is now in the midst of an ambitious growth initiative. As global trends continue to lift demand for sportswear, Nike seeks to accelerate this growth by leveraging digital technologies to strengthen its direct connections with consumers.
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Euromonitor International's report on Nike Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Footwear market and the global economy.
Company and market share data provide a detailed look at the financial position of Nike Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Nike Inc.
Euromonitor International's company profile reports are written by our Footwear research team, a dedicated group of analysts that knows the industry inside and out.
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