Nike Inc in Apparel and Footwear

Company Profile

About This Report

Jun 2019

In contrast to the industry as a whole, Nike Inc’s footwear sales far exceed those of its apparel. Already the global leader in apparel and footwear, the company is now in the midst of an ambitious growth initiative. As global trends continue to lift demand for sportswear, Nike seeks to accelerate this growth by leveraging digital technologies to strengthen its direct connections with consumers.

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Nike Inc in Apparel and Footwear

Euromonitor International's report on Nike Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Footwear market and the global economy.

Company and market share data provide a detailed look at the financial position of Nike Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Nike Inc.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Nike Inc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Footwear research team, a dedicated group of analysts that knows the industry inside and out.

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Executive summary

State of Play

Top companies at a glance
Nike’s global footprint: North America leads but China grows fast
Company overview
Market momentum and growing market share eliminate need for M&A

Exposure to Future Growth

Consumer Direct Offense: leveraging the power of digital to drive growth
NikePlus is at the heart of Nike Consumer Experience (NCX)
China and the US projected to drive Nike’s growth
Shanghai 001: implementation of NCX in China
Nike Live: implementation of NCX in the US
NikeLab Chicago Re-Creation Center: implementation of NCX in the US

Competitive Positioning

Sportswear brands enjoy fastest growth in apparel and footwear
Competitor overlap
Key categories and markets
Nike leads footwear across countries, while apparel presents opportunity
Focus remains on namesake Nike brand
Nike diversifies product lines through sub-brand strategy
Similarities abound between apparel’s largest players
adidas Group’s growth outpaces Nike thanks to fashion shift
Nike aims to champion sustainability through its sportswear products…
…but its efforts are often overshadowed by rival adidas

Sportswear Apparel

Nike well positioned to benefit from high growth exposure in Asia Pacific
Menswear dominates Nike’s apparel sales across markets
Apparel growth potential in the US and China validates NCX
New fashions, sports and sizes to attract additional apparel consumers
Global companies eye the world’s largest sportswear markets

Sportswear Footwear

Footwear sales by region
Footwear growth potential in the US and China validates NCX
Footwear innovation prioritised under the Triple Double Strategy
Increased competition amid consumers’ growing interest in footwear

Key Findings

Executive summary


Projected company sales: FAQs (1)
Projected company sales: FAQs (2)

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