Nike Inc in Apparel and Footwear

May 2023

Nike Inc remains the world’s largest player in apparel and footwear despite inflationary pressures in 2022. Its success is attributed to the Consumer Direct Offense and Acceleration strategies, while sustainability and female empowerment initiatives provide a competitive edge. However, sportswear growth has slowed due to a challenging macro environment, and Nike’s year-on-year growth in China has decreased, posing challenges to Nike’s expansion efforts.

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This report comes in PPT.


Euromonitor International's report on Nike Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel and Footwear market and the global economy. Company and market share data provide a detailed look at the financial position of Nike Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Nike Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Nike Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Apparel and Footwear research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
Nike Inc’s global footprint
Company overview
Sales growth from market share and US market momentum
Inflationary costs: Nike’s new challenge following supply chain constraints
The importance of offering value-driven products for budget-conscious consumers
Nike maintains its leading position across top markets
Nike Inc’s future growth as the long-standing leader in sportswear
Like other international players, Nike sees a stalled growth trajectory in China, but…
…lululemon demonstrates impressive growth in China since 2017
Adapting to the Chinese market: Repositioning as a local brand
Nike signs Chinese esports star player Uzi: Its first collaboration with an esports athlete
Adapting to the Chinese market: Chinese citizens’ desire for a slower lifestyle
Nike’s bet on Chinese women’s sports communities with new leggings campaign
Nike’s growth opportunities: Focus on NA and APAC with an eye on Europe and MEA
Sportswear brands maintain dominance in apparel and footwear, but growth slows down
Competitor overlap
From IPO to global expansion: On Running’s aggressive growth in North America and APAC
Overview: Nike Inc’s recent digital and retail transformation
Nike’s acquisition of data-related start-ups: Enhancing business with advanced analytics
Nike opens world’s first “Nike Style” concept store in Seoul
Nike launches Nike Training Club workouts on Netflix
Nike is taking further steps into Web 3.0 with the release of .SWOOSH and its first collection
Nike continues to lead sustainability with stable planet protection target progression
Nike’s female empowerment: Strengthening initiatives through products and marketing
Nike introduces period leak protection short
Nike launches Nike Forward in autumn 2022, offering a new way of making sustainable fabric
Nike’s robot-powered system is designed to clean and repair shoes with customisations
Key findings
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)

Apparel and Footwear

Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.

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