Nissin Foods Holding Co Ltd in Staple Foods

February 2023

Nissin’s main area of business in staple foods continues to be noodles, in which it is the number two player globally, and the leader in instant noodle cups. However, it is also a top three player in breakfast cereals in its domestic market of Japan. The company strategy of developing “Beyond Instant Foods”, which will see launches like the recent Kanzen Meal, claimed to be a “complete nutrition meal”, is slated to help it continue growing against a backdrop of a mature noodles market in Japan.

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This report comes in PPT.


Euromonitor International's report on Nissin Foods Holdings Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Staple Foods market and the global economy. Company and market share data provide a detailed look at the financial position of Nissin Foods Holdings Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Nissin Foods Holdings Co Ltd.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Nissin Foods Holdings Co Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

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Euromonitor International's company profile reports are written by our Staple Foods research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Asia Pacific dominates Nissin’s staple foods sales
Executive summary
Nissin maintains its place among the top 10 staple foods players
Instant noodles is Nissin’s main staple foods product area
Nissin records strong growth in Brazil
Market momentum driving growth for Nissin
Inflation’s impact on staple foods is hard to avoid
Most growth will come from noodles in Asia Pacific and Latin America
Little movement expected among the major players in staple foods
Nissin pursuing a 10-year sustainability programme in Earth Food Challenge 2030
Tapping into an alternative protein space with lab-cultured meat
A number of top 10 players see their share declining in 2019-2022
Nissin’s main competitor overlaps are with fellow instant noodles players
Noodles the dominant product for Nissin in all of its top 10 country markets
The Nissin brand does most of the heavy lifting for the company
“Beyond Instant Food” sees the launch of Kanzen Meal and its claimed “perfect nutrition”
Doorstep delivery of popular restaurant-style noodle dishes via Ramen-Ex
Strong demand for Nissin’s 0 Second Chicken Ramen noodles sees it sell out post-launch
Asia Pacific the main region for Nissin Foods
Cup noodles dominate in Japan, but pouches in its number two market of Brazil
Latin America expected to be a good source of growth for Nissin noodles
Brazilian market sees new launches: Saladaria and Nissin De Boas
Nissin noodles tap into local tastes
All of Nissin’s breakfast cereals sales are generated in Asia Pacific
Nissin moves into hot cereals
Players looking to expand usage occasions of breakfast cereals
Executive summary
Projected company sales: FAQs
Projected company sales: FAQs

Staple Foods

NOTE: Couscous, polenta and quinoa are excluded from staple foods.

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