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North America

Read the latest insight and see full market statistics for the US...

Read the latest insight and see full market statistics for the US and Canada, for a comprehensive understanding of shifting consumer preferences and how industries are expected to develop in two of the most affluent, innovative and highest demand cou...

Country Report

Fragrances in Canada

Apr 2024

Fragrances witnessed remarkable growth in 2023 across all categories, with value outpacing volume due to inflation-driven price increases and the premiumisation trend. While both mass and premium fragrances experienced an uptick, premium fragrances…

USD 1,195
Country Report

Depilatories in the US

May 2024

In 2023, depilatories recorded steady single-digit growth in the US in current value terms, as prices comparatively stabilised after inflated adjustments in 2022. Value growth was led by women’s pre-shave and women’s razors and blades, while decline…

USD 1,195
Country Report

Depilatories in Canada

Apr 2024

Depilatories witnessed gains in value growth in 2023, primarily fuelled by price increases as consumers shifted towards self-care and at-home treatments in lieu of spa and salon visits. This trend was spurred by increases in the cost of living,…

USD 1,195
Country Report

Deodorants in the US

May 2024

Deodorants continued to see double-digit current value growth in the US in 2023. Strong performances were led by deodorant sticks, followed by deodorant sprays, deodorant roll-ons, and deodorant creams. Deodorant pumps was the only format within…

USD 1,195
Country Report

Deodorants in Canada

Apr 2024

Deodorants experienced robust growth in 2023, primarily propelled by inflationary price increases, contributing to the expansion of retail value. Despite this, volumes decreased across categories as demand normalised following the economic reopening…

USD 1,195
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