North America

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

Wine growth continued to shrink in 2022 overall, with the on-trade sector being the main driver for growth. Wines, along with beer, are losing market share to the exponentially strong growth of RTDs and spirits. While some wine categories, such as…

Spirits continue to maintain their growth, although there is a slight slowdown in 2022. Consumption levels remain strong as the country experiences a complete reopening of the economy. Several spirit categories have shown improved performance,…

RTDs (Ready-to-Drink beverages) experienced strong growth in 2022 and remain the most dynamic category within the alcoholic drinks industry. While part of this growth can be attributed to starting from a smaller base, the category is benefiting from…

Cider/perry has experienced a sluggish recovery, with sales slightly declining in 2022. The category has relied heavily on the on-trade sector for growth, while the off-trade sector has faced challenges. The lacklustre performance can be attributed…

Beer continues to lose market share to other types of alcoholic drinks, most notably RTDs and spirits. Almost all the categories within beer are in decline, with the only exception being non-alcoholic beer. The young population of the country is…

In 2022, volume sales of alcoholic drinks experienced a slight improvement, primarily driven by the revival of the on-trade sector. However, there has been a noticeable shift among consumers towards reduced alcohol consumption, largely influenced by…

Over the past couple of years, total volume growth in wine turned to decline, and near-stagnation was seen in 2022. There were several reasons for this. The average wine consumer is highly educated and is well-off financially, yet also trends older…

2020 was an exceptional year for spirits overall, as the surge in off-trade volume sales for at-home consumption outweighed the losses in the on-trade channel. Defying many expectations, 2022 remained a year of growth for the category in total volume…

2022 saw a decline in the total volume sales and share of hard seltzers (included within other RTDs), in part due to this category showing signs of maturity. As the veteran and still largest product type within RTDs, hard seltzers no longer elicit…

While total volume sales of cider/perry returned to decline in 2022, after limited post-pandemic recovery in 2021, regional craft brands continued to ride the “support local” wave in consumer preference. With many national brands shifting their…

In the last five years, non alcoholic beer in the US has seen a renaissance, displaying growth unmatched by any other beer category. Long viewed as a hollow version of its alcoholic analogue, trailblazing and award-winning new products, aided by…

While the shifting public perception and policy guidance of COVID-19 from pandemic to endemic would, under isolated circumstances, stabilise channel shifts and drive the recovery of on-trade consumption, the confounding factors of inflation and…

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…