Read the latest insight and see full market statistics for the US...
Read the latest insight and see full market statistics for the US and Canada, for a comprehensive understanding of shifting consumer preferences and how industries are expected to develop in two of the most affluent, innovative and highest demand cou...
Generation Z, comprising one-fifth of the global population, is poised to wield significant consumer influence. However, their polarized behaviours toward social activism, technology, and spending present challenges for businesses. This report…
2022 observed a shift back to foodservice volumes rather than retail within Canadian staple foods. As Canadians returned to the workplace and restrictions lifted, consumers started to once again spend time participating in activities outside of the…
The momentum regarding the general health and wellness trend preceded even COVID-19, as local consumers searched for ways to prioritise their wellbeing through soft drinks. As the pandemic substantially impacted the lives of consumers, interest in…
Due to COVID-19 restrictions, home seclusion lasted considerably longer than expected in Canada. When these restrictions were first introduced in 2020, home snacking surged and then remained constant through 2021 and 2022. While hybrid lifestyles…
Since the drastic increase of at-home consumption of hot drinks in response to the pandemic and the ensuing lockdowns, demand for hot drinks appeared to have somewhat normalised in 2022. Local consumers are enjoying hot drinks, usually in the form of…
2022 witnessed some significant movement within dairy products and alternatives in Canada. Despite only recording modest growth, brands of both dairy and plant-based alternatives are competing on all fronts for their respective consumer base. With…
While the impact of the pandemic started to gradually wane in Canada towards the end of the review period, echoes remained in 2022. For one, wellbeing and health trends were at the forefront of consumers’ minds as they were still concerned about…
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…
This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…
In 2022, sales of plant-based alternatives to meat and seafood grew at a slower pace, leading to speculation that this is no longer a top trend. Due to rapid inflation and supply chain disruptions since the pandemic, consumers looked for…