North America

Read the latest insight and see full market statistics for the US...

Read the latest insight and see full market statistics for the US and Canada, for a comprehensive understanding of shifting consumer preferences and how industries are expected to develop in two of the most affluent, innovative and highest demand cou...

Country Report

HW Soft Drinks in the US

Nov 2023

Due to the negative health effects of COVID-19, during the pandemic shoppers began buying beverages to boost their health, preferring products which claimed benefits such as immune system support. Demand grew for functionality, and thanks to the…

USD 990
Country Report

HW Snacks in the US

Nov 2023

With higher prices negatively impacting the affordability of nutritious foods for US consumers, players in snacks and government authorities have set long-term intervention strategies to expand access to healthier snacks. President Biden hosted the…

USD 990
Country Report

HW Hot Drinks in the US

Nov 2023

The nature of modern life has led to a US consumer whose default setting is increasingly one of a high level of stress. This has naturally been a boon to hot drinks with calming claims, particularly those in the herbal tea space, although other…

USD 990
Country Report

HW Dairy Products and Alternatives in the US

Nov 2023

As plant-based dairy has become increasingly mature in the US, the large dairy producers in the industry have now introduced plant-based varieties to the market in all categories within dairy products and alternatives. For instance, the Babybel…

USD 990
Country Report

HW Cooking Ingredients and Meals in the US

Nov 2023

Interest in labels and certifications that highlight positive and/or “healthy” attributes is increasing, as consumers are looking for functionality and are taking a more balanced approach, instead of simply consuming foods with reduced ingredients…

USD 990
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