North America

Read the latest insight and see full market statistics for the US...

Read the latest insight and see full market statistics for the US and Canada, for a comprehensive understanding of shifting consumer preferences and how industries are expected to develop in two of the most affluent, innovative and highest demand cou...

Strategy Briefing

Top Five Digital Consumer Trends in 2024

Jan 2024

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

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Strategy Briefing

Top Five Digital Consumer Trends in 2023

Jan 2023

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

USD 1,325
Strategy Briefing

The World Beyond the Pandemic

Jun 2021

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

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Strategy Briefing

The Next Billion Consumers

Jul 2021

The next billion consumers represent new growth opportunities worth trillions of dollars in consumer spending across the globe. However, the next billion consumers are not a monolithic cohort, as they vary hugely from market to market. In order to…

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Strategy Briefing

The New Normal: Identifying the Markets Most Primed for Sustained E-Commerce Growth

Oct 2020

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…

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Strategy Briefing

The Era of Food on Demand

Jun 2021

As consumers prepare fewer meals overall, while demanding more assistance for the ones they do, spending and brand equity will accrue to those companies providing fresh prepared meals on demand, from delivery aggregators to retailers, restaurant…

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Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in the US

Jul 2023

While volume sales of sweet biscuits declined in 2022, inflationary pressures gave private label a jump in share in 2022; trends which are set to be maintained in 2023. Although more consumers have moved to shopping in discounters, some have moved to…

USD 1,195
Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Canada

Jun 2023

In 2023, sweet biscuits, snack bars, and fruit snacks continued their streak of growth, largely due to increased activities by manufacturers. The category's healthy performance led to Mondelez International Inc acquiring Clif Bar in 2022 to expand…

USD 1,195
Country Report

Sugar Confectionery in the US

Jul 2023

Sugar confectionery saw retail volume and current value growth throughout the pandemic, and this trend is set to continue in 2023. Sugar spun in new and unique ways has caught the imagination of consumers of all ages with a sweet tooth. Viral trends…

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Country Report

Sugar Confectionery in Canada

Jun 2023

Despite growing health consciousness regarding sugar intake, sugar confectionery continues to thrive, thanks to the availability of healthier alternatives. Mints, in particular, have been leading the growth in this category. The increase in…

USD 1,195
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