Norway

In 2023 in Norway yoghurt and sour milk continues to post negative retail volume sales growth, though the decline is slowing. Low demand is a result of changes in consumption patterns with fewer occasions rooted in home cooking and traditional…

2023 saw wound care record positive volume sales growth for the second consecutive year after declining sales were registered at the peak of the COVID-19 pandemic during 2020 and 2021. With the post-pandemic era defined by a return to normal daily…

As the largest category within apparel, the trend visible in the overall apparel category is, naturally, also visible in womenswear in 2023, namely a decline in volume terms and muted current value sales as a result of a growth boom during the…

In 2023, in the wipes product area in Norway there was a notable increase in product claims focusing on clean wellness, highlighting the absence of harmful substances and the use of plant-based or natural ingredients. This trend is driven by…

Off-trade wine sales saw a strong decline in volume and value in 2022, largely due to the revival of cross-border trade with Sweden and an increase in international travel in the aftermath of the COVID-19 crisis. The on-trade wine market experienced…

Weight management and wellbeing in Norway is a category in which demand is slowly but steadily falling as few of the products in the category conform to current trends in slimming and health and wellbeing generally. Similar to other consumer health…

Wearable electronics is seeing a small overall volume decline in 2023, although smart wearables is enjoying small positive growth. This dynamic is created by the shift away from activity wearables, towards smart wearable electronics. This is being…

2023 saw vitamins record negative volume growth for the second year running, although sales declines were far more moderate than what was seen during 2022. These negative performances can be seen as the category’s natural reaction to the very high…

Vending in Norway is dominated by Coca-Cola, which garners over one-third of value share in 2023. Vending sales rebounded strongly in 2023 as vending machines continued to gain popularity with locals. Sales were underpinned by the return of builders…

There was a slight retail volume decrease for vacuum cleaners in 2023, a contrast to the stronger volume decreases seen in small appliances as a whole. Vacuum cleaners benefited from its wide variety of offerings, with different formats being…

The travel landscape in Norway was significantly reshaped by the COVID-19 pandemic, resulting in a notable increase in domestic tourism during 2021 and 2022, while international travel encountered difficulties. While 2021 levels remained below…

There was a solid increase in Norwegian tourism in 2022 and 2023, as overnight stays at hotels and various lodging facilities surged. This rebound brought figures on par with 2019, the pre-pandemic year. However, it was also thanks to domestic…

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

Consistent with trends across home care as a whole, toilet care declined in retail volume terms in 2023. As inflation soared, household incomes faced intense pressure, and local consumers began trading down to cheaper products, including private…

In 2022, cigarette sales in Norway experienced a decline, following the expected trend. The country had witnessed significant growth in cigarette volume sales during the pandemic, primarily due to reduced cross-border trade with Sweden. However, as…

Tissue and hygiene experienced robust value growth in Norway in 2023, driven primarily by persistent inflationary pressures. While inflation moderated from its 2022 spike, it remained elevated historically, resulting in notable percentage increases…

The resumption of cross-border trade with Sweden has continued to have a negative impact on sales of tea in Norway during 2023 with the category posting a steady decline in retail volume terms. The return of more consumers to the workplace,…

Overall, sales of sweet spreads have continued to decline in retail volume terms in 2023 with this being linked to various factors including the drop in disposable income, elevated inflation, consumers having less time for breakfast and concerns over…

While current retail value sales see a boost in 2023, due to rising price points, current retail volume sales are set to struggle, recording a modest decline. Much of this decline results from resuming cross-border trade with Sweden, while the health…

Sustainability is high on the agenda among Nordic consumers which has led to local businesses investing resources into acting in a sustainable fashion. Collaboration, innovation and resource consciousness among businesses are some tools that have…