Norway

As the largest category within apparel, the trend visible in the overall apparel category is, naturally, also visible in womenswear in 2023, namely a decline in volume terms and muted current value sales as a result of a growth boom during the…

Health and exercise became even more important during the pandemic, with many local consumers believing it to be key for good mental health. Norwegians, who were already very outdoorsy, increased the frequency with which they undertook activities…

As with the overall performance of apparel and footwear, menswear has seen volume sales decline in 2023, while current value growth has slowed but remains positive due to inflation and rising unit prices. This follows two years of growth thanks to a…

As with apparel in general, jeans has seen a decline in volume sales and a modest increase in current value sales in 2023, primarily driven by inflation and rising unit prices. Since jeans is one of the more durable apparel categories, it is easier…

Following two years of solid performance, hosiery is registering a decline in volume sales in 2023. However, modest value sales growth will result from inflation and rising unit prices. As local consumers have returned to apparel and footwear retail…

Like apparel, footwear registered declining volume sales in 2023 following two good years, as local consumer spending began to shift away from goods back to services. Inflation and rising unit prices positively impacted current value sales, however.…

Childrenswear has seen volume sales decline in 2023, while inflation and rising unit prices have boosted current value sales, similar to the overall trend in apparel. While childrenswear did not experience the same fluctuations as other apparel…

Apparel and footwear in Norway is expected to see a decline in retail volume terms and a modest current value sales increase in 2023, boosted by inflation and rising unit prices. The notably lower growth in 2023 follows two years of growth, which saw…

Similar to most apparel categories, apparel accessories registered weaker volume sales in 2023 after growth in 2021 and 2022. Likewise, current value sales remained buoyant due to inflation and rising unit prices. Apparel accessories are purchased…

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…