Norway

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

Per capita consumption of analgesics continued to increase in Norway during 2023 after 2022 saw significant increases in consumption of these products. While there was some stockpiling of analgesics seen in Norway during the early stages of the…

2023 saw a repeat of the moderate, sustainable growth that was registered in most categories of consumer health during 2022, with the prevailing background trends characterised by a return to some semblance of pre-pandemic normality in the daily…

Cough, cold and allergy (hay fever) remedies remains the largest OTC category in Norway, accounting for more than one-third of total OTC value sales in 2023. Despite the already relatively high penetration of these products, the category registered…

Dermatologicals continued to record positive value growth in current price terms over the course of 2023 as the essential nature of many of these products for those experiencing moderate skin health issues ensured that demand remained relatively…

Sales of dietary supplements remained relatively stable throughout the review period and into 2023, despite the influence of the COVID-19 pandemic. Unlike vitamins, which surged in popularity during the early stages of the pandemic, dietary…

Towards the end of the review period, Norwegian consumers returned to the lifestyle habits that were common prior to the onset of the COVID-19 pandemic. This meant travelling more often and also spending more time socialising with friends and family…

Eye care recorded another positive sales performance in 2023 as various background trends contributed to rising demand. In particular, further increases were seen in the already high amounts of screen time that most Norwegian people have on a daily…

In line with the general trends seen across the Norwegian consumer health industry during the review period, 2023 saw herbal/traditional products record positive volume and value growth as demand continued to rebound from the negative sales…

Positive volume sales growth returned to NRT smoking cessation aids in 2023 following two years of declining volume during 2022 and 2021. This followed two years of very strong sales growth during 2019 and 2020, when the COVID-19 pandemic encouraged…