Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Norway. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2023 in Norway yoghurt and sour milk continues to post negative retail volume sales growth, though the decline is slowing. Low demand is a result of changes in consumption patterns with fewer occasions rooted in home cooking and traditional…
2023 saw wound care record positive volume sales growth for the second consecutive year after declining sales were registered at the peak of the COVID-19 pandemic during 2020 and 2021. With the post-pandemic era defined by a return to normal daily…
As the largest category within apparel, the trend visible in the overall apparel category is, naturally, also visible in womenswear in 2023, namely a decline in volume terms and muted current value sales as a result of a growth boom during the…
In 2023, in the wipes product area in Norway there was a notable increase in product claims focusing on clean wellness, highlighting the absence of harmful substances and the use of plant-based or natural ingredients. This trend is driven by…
Off-trade wine sales saw a strong decline in volume and value in 2022, largely due to the revival of cross-border trade with Sweden and an increase in international travel in the aftermath of the COVID-19 crisis. The on-trade wine market experienced…
Weight management and wellbeing in Norway is a category in which demand is slowly but steadily falling as few of the products in the category conform to current trends in slimming and health and wellbeing generally. Similar to other consumer health…
Wearable electronics is seeing a small overall volume decline in 2023, although smart wearables is enjoying small positive growth. This dynamic is created by the shift away from activity wearables, towards smart wearable electronics. This is being…
2023 saw vitamins record negative volume growth for the second year running, although sales declines were far more moderate than what was seen during 2022. These negative performances can be seen as the category’s natural reaction to the very high…
Vending in Norway is dominated by Coca-Cola, which garners over one-third of value share in 2023. Vending sales rebounded strongly in 2023 as vending machines continued to gain popularity with locals. Sales were underpinned by the return of builders…
There was a slight retail volume decrease for vacuum cleaners in 2023, a contrast to the stronger volume decreases seen in small appliances as a whole. Vacuum cleaners benefited from its wide variety of offerings, with different formats being…