Norway

Norwegians tend to prefer clean, natural and scent-free homes, and many do not deem air care to be a necessity. Moreover, concerns over the impact of harmful chemicals on personal health and the environment placed a downward pressure on sales of air…

Increases in retail price levels were seen in 2022; the results of higher input cost, with spikes in prices for raw materials, logistical challenges and rising labour costs. However, while costs remained high in 2023, retail price increases were…

Amid the challenges faced by the industry, there have been notable developments that indicate a shift towards recovery and growth. One notable aspect is the restart of benefits, such as frequent flyer programs established at airlines. This move…

In 2022, the alcoholic drinks market in Norway was negatively affected by the resumption of cross-border trade and international travel. The prevailing high rate of inflation and consumers becoming increasingly cautious in their spending also had a…

Per capita consumption of analgesics continued to increase in Norway during 2023 after 2022 saw significant increases in consumption of these products. While there was some stockpiling of analgesics seen in Norway during the early stages of the…

Similar to most apparel categories, apparel accessories registered weaker volume sales in 2023 after growth in 2021 and 2022. Likewise, current value sales remained buoyant due to inflation and rising unit prices. Apparel accessories are purchased…

Apparel and footwear in Norway is expected to see a decline in retail volume terms and a modest current value sales increase in 2023, boosted by inflation and rising unit prices. The notably lower growth in 2023 follows two years of growth, which saw…

Apparel and footwear saw current value growth rise on a par with recent years, with inflation fuelling some growth. This followed a few tough years during the pandemic era when people stayed at home and retail sales were naturally limited. Saved…

Appliances and electronics in Norway registered an uplift in value sales in 2023, largely due to inflationary pressures, which pushed up retail prices. Consumer demand weakened as interest rate hikes took hold, whilst the weak currency led to higher…

The years 2022 and 2023 witnessed a significant escalation in unit prices across away-from-home tissue and hygiene, primarily driven by inflationary pressures. Rising input costs, including energy, materials, labour, and logistics, compelled…

Baby and child-specific product sales remained stagnant in 2023. Norwegian parents continue to favour a minimalist approach to baby hygiene, using as few products as possible. This translates to a preference for gentle, multi-functional washing…

In 2023 baby food overall in Norway is recording a dip in retail volume sales. This trend is not isolated, however - a strong uptick in unit prices echoes the broader surge in food costs observed across various categories and product areas.…

Consumers in Norway have become more health conscious since the pandemic with people focusing more on their diet. Within this, fibre has received a lot of attention with media articles appearing highlighting the importance of a high fibre diet to a…

Bath and shower in Norway experienced a decline in 2023, a natural correction following the surge witnessed during the pandemic. Heightened hygiene awareness during that time led to increased demand for products like liquid soap, bar soap, and hand…

Beauty and personal care in Norway is experiencing a sustained period of growth, fuelled by a continuation of pandemic-era spending habits. While a correction was anticipated in 2022 following the initial boom, it materialised as relatively modest…

There was a decline in total beer volume sales in 2022, which was largely driven by the resumption of international travel in the wake of the COVID-19 crisis. This led to increases in cross-border trade and duty free sales, which, in turn, suppressed…

The Bergen in Norway report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Despite receiving a boost during the pandemic thanks to its well-recognised and effective sanitising properties, bleach is increasingly viewed as an old-fashioned product, and registered volume sales decline once again in 2023. Nevertheless, remains…

The Norwegian tourism industry has faced unprecedented challenges due to the global pandemic. As a result, many businesses within the sector were forced to lay off employees as travel restrictions and lockdowns severely impacted tourism activities.…

Bottled water benefitted from increasing demand for convenience in 2022. A large proportion of purchases of still bottled water are made on impulse by consumers seeking to quench their thirst while on the go. Thus, this category saw strong growth as…

Sales of breakfast cereals have continued to decline in retail volume terms in 2023, with this being partly due to a stabilisation of demand after the peak seen during the pandemic. With more consumers returning to the workplace and class-based…

Butter and spreads in Norway continues to contract in terms of retail volume sales in 2023, with the decline driven in part by the societal return to pre-pandemic patterns and behaviour. As Norwegians embrace outdoor activities anew and reduce their…

Cafés/bars recovered to pre-pandemic levels in 2023, in current value terms, although growth was muted compared to the sharp rise seen in 2022, as consumers flocked back to visiting cafés/bars. The number of outlets has remained stable in the last…

Sales of carbonates have continued to decline in retail volume terms in 2023 with mounting health concerns and economic pressures taking their toll. Norway has continued to face elevated rates of inflation in 2023 while prices have risen across most…

Cat food manufacturers saw raw material and production costs surge in 2022 and while several players initially opted to delay passing cost increases on to consumers so as not to undermine their competitiveness this strategy become unviable for most…

Charge cards is a niche category in the Norwegian financial cards and payments landscape where debit cards and credit cards dominate. in 2023, debit and credit cards combined accounted for 95% of card payment transactions with little room for charge…

Cheese continues to see falling retail volume sales in Norway in 2023, though at a much slower rate than was recorded in 2022. The persistent decline in demand for cheese has been accentuated by the post-pandemic return to life outside the home and…

Childrenswear has seen volume sales decline in 2023, while inflation and rising unit prices have boosted current value sales, similar to the overall trend in apparel. While childrenswear did not experience the same fluctuations as other apparel…

There is set to be a moderate decline for chocolate confectionery sales in 2023, primarily due to resumed cross-border trade with Sweden. In addition, ongoing inflations have led to an increase in unit price points, which has challenged sales as…

Off-trade volume sales of cider/perry declined in 2022 due to the resumption of cross-border trade and international travel, as well as the impact of high inflation and the strong increase in unit prices. The shift towards on-trade also had an…

In 2022, the retail volume sales of cigarettes experienced a decline in Norway as a result of the reopening of borders and the resumption of cross-border trade, particularly with Sweden. The popularity of tobacco products in cross-border trade and…

Resuming cross-border trade in Sweden led to a decline in domestic sales of tobacco products in Norway in 2022, following a spike in sales during the COVID-19 years of 2020-2021. Norwegians have a preference for purchasing tobacco products in Sweden…

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

Coffee remains a hugely popular drink for Norwegians with the average adult (aged over 18) consuming five cups of coffee a day according to the Norway Coffee Information’s 2023 Coffee Survey. It is commonly consumed for breakfast, in the morning and…

Unlike other beauty categories that experienced a correction after the pandemic boom, colour cosmetics in Norway have maintained a strong trajectory. Retail value sales recorded solid growth in current terms in 2023. This positive performance extends…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Norway covers production and consumption trends in agricultural commodities, energy…

The report examines key factors in supply chain risks in metals, energy and agricultural commodities. Production, market supply concentration and political risks analysis can help to better identify potential risks and prepare for potential…

In an over-arching trend, computers are peripherals is seeing overall negative volume growth in 2023. This suppressed performance is attributed to ongoing normalisation of consumer spending patterns following the atypical period of the COVID-19 era,…

Off-trade volume sales of liquid concentrates have continued to decline in 2023. This is due to negative pressure from the resumption of cross-border trade. Liquid concentrates are popular purchases when Norwegians go on day-trips to Sweden.…

In 2019, Western European construction recorded output of USD4,588 billion despite a slight slowdown in major economies. The COVID-19 crisis in 2020 and related uncertainty led to residential and commercial construction contracting. Rising…

There was a continued fall in retail volume sales during 2023, linked to rising inflation and declining disposable incomes, with consumers prioritising essential purchases. As such, many Norwegians placed the purchases of big-ticket items on hold,…

Consumer credit is enjoying a more prosperous year in 2023 than was expected, as the Norwegian economy remains resilient in the face of high inflation. The rate of inflation has reduced slightly in 2023, but it is still much higher than the 2%…

Overall retail volumes remain in a decline in consumer electronics in Norway in 2023, with home video and headphones being the only categories seeing small volume growth overall, attributed directly to individual, well-performing subcategories (e.g.,…

As of 2023, standalone locations accounted for roughly two-thirds of all outlets and transactions in Norway.

Overall, 2023 has been a positive year for consumer foodservice in Norway. After two strong years of recovery from the COVID-19 pandemic, the industry has seen volume and value growth begin to normalise in 2023. Rising unit prices has been a key…

2023 saw a repeat of the moderate, sustainable growth that was registered in most categories of consumer health during 2022, with the prevailing background trends characterised by a return to some semblance of pre-pandemic normality in the daily…

The year 2023 was another prosperous year for consumer lending in Norway although growth was lower than previous years. The exceptionally high levels of consumer lending seen in 2021 and 2022 were boosted by the shift back to normal lifestyles…

The twin challenges of high inflation and heightened competition continue to impact the performance of convenience retailers in Norway, only prolonging its recovery from the effects of the COVID-19 pandemic. Convenience stores and forecourt retailers…

Many producers of cooking ingredients and meals are facing challenges in balancing the rising cost of energy, ingredients, packaging and logistics in 2023. While the prices of many products are rising some of the leading grocery retailers have played…

Cough, cold and allergy (hay fever) remedies remains the largest OTC category in Norway, accounting for more than one-third of total OTC value sales in 2023. Despite the already relatively high penetration of these products, the category registered…